AI to Create a Full Marketing Campaign in 20 Minutes with Nathan Schlaffer

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10M ago 19:35

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Nathan Schlaffer from Marketing Mate into the world of AI and its implications in B2B marketing and sales. We discuss how a SaaS company used AI to generate marketing materials swiftly, how to make AI's role in your marketing effective, overcome challenges, and avoid mistakes in AI usage.

Additionally, we explore the more complex aspects like preventing AI from fabricating information and using AI to personalize content at scale. Nathan also shares his recommendations on how to leverage AI for your marketing plans and his company's approach towards AI.

What You’ll Learn:

Challenges in B2B marketing that led to creating Marketing Mate
Marketing Mate as an AI platform for B2B marketing
The LEAD framework for buyer-centric AI
Personalizing AI content for your specific buyer personas
Example of a prospect email sequence formatted for AI
Having Marketing Mate handle prompts instead of the user
Feeding AI with source data instead of letting it make up facts
Using AI to create consistent messaging across the organization
Enabling sales teams with AI-generated content and assets

Connect with Nathan Schlaffer:

Resources

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