使用Player FM应用程序离线!
Gathering Customer Discovery Data with Vanessa Ceia
Manage episode 420678841 series 2794799
Get Out of the Building: How to Gathering Customer Discovery Data with Vanessa Ceia
In this episode, we explore the critical shift needed for corporate explorers to succeed—moving from an inside-out to an outside-in mindset. Highlighting Corporate Explorer Field Book chapters, we discuss how customer discovery interviews can overcome inherent corporate biases. Sponsored by Wazoku, our guest Vanessa Ceia, an innovation expert, explains the importance of different interview stages—ideation, incubation, and scaling—and how qualitative research like focus groups and interviews are essential throughout the innovation process. Gain insights into preparing, conducting, and analysing interviews to gather customer-driven data and foster effective, sustainable innovation ecosystems.
00:00 Overcoming Corporate Mindset Obstacles
01:01 Introducing the Corporate Explorer Series Sponsor
01:37 Meet the Expert: Vanessa Ceia
02:05 Deep Dive into Customer-Driven Innovation
03:22 Exploring the Innovation Funnel: Ideation to Scaling
11:40 Incorporating Stakeholder Feedback for Success
14:35 Mastering the Interview Process for Innovation
19:53 Concluding Thoughts and Sponsor Acknowledgment
Aidan McCullen, Vanessa Ceia, customer discovery, corporate explorer, bias, assumptions, customer interviews, innovation, sustainability, value growth, qualitative research, innovation maturity, ideation, incubation, scaling, problem validation, MVP, customer segmentation
638集单集
Manage episode 420678841 series 2794799
Get Out of the Building: How to Gathering Customer Discovery Data with Vanessa Ceia
In this episode, we explore the critical shift needed for corporate explorers to succeed—moving from an inside-out to an outside-in mindset. Highlighting Corporate Explorer Field Book chapters, we discuss how customer discovery interviews can overcome inherent corporate biases. Sponsored by Wazoku, our guest Vanessa Ceia, an innovation expert, explains the importance of different interview stages—ideation, incubation, and scaling—and how qualitative research like focus groups and interviews are essential throughout the innovation process. Gain insights into preparing, conducting, and analysing interviews to gather customer-driven data and foster effective, sustainable innovation ecosystems.
00:00 Overcoming Corporate Mindset Obstacles
01:01 Introducing the Corporate Explorer Series Sponsor
01:37 Meet the Expert: Vanessa Ceia
02:05 Deep Dive into Customer-Driven Innovation
03:22 Exploring the Innovation Funnel: Ideation to Scaling
11:40 Incorporating Stakeholder Feedback for Success
14:35 Mastering the Interview Process for Innovation
19:53 Concluding Thoughts and Sponsor Acknowledgment
Aidan McCullen, Vanessa Ceia, customer discovery, corporate explorer, bias, assumptions, customer interviews, innovation, sustainability, value growth, qualitative research, innovation maturity, ideation, incubation, scaling, problem validation, MVP, customer segmentation
638集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。