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Design as an Investment for Minority-Owned Startups - Keron Williams
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内容由Tim Yeadon and Clyde Golden提供。所有播客内容（包括剧集、图形和播客描述）均由 Tim Yeadon and Clyde Golden 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Keron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites.
- Keron’s background as a professional football player [00:37]
- His path from playing football to becoming a designer [1:49]
- Pluses and hindrances players take from their career as pro football players [5:52]
- Diversifying his client base [7:43]
- Overcoming the stigmas of being a pro athlete and football player [9:13
- How Gravitt8 has changed over the years [14:54]
- How to deal with creative agency pricing dilemma [17:37]
- How small businesses can be helped during the COVID pandemic [22:37]
- Type of data that small businesses should be tracking [25:59]
- The impact of the COVID pandemic on minority-owned businesses [27:55]
- How to be taken seriously as a small brand [29:32]
- Balancing making money with supporting your community [34:15]
- How to pick who you want to work with [35:30]
- Currently 3 percent of designers are black, how to increase those numbers [41:08]
- The benefits to society when designers are more representative of that society [51:11]
Click here for this Episode Transcripts
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
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