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内容由Kelley & Justin Knott and Justin Knott提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelley & Justin Knott and Justin Knott 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Top Healthcare Marketing Trends You Can't Miss in 2023 #177
Manage episode 371770918 series 2890858
内容由Kelley & Justin Knott and Justin Knott提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelley & Justin Knott and Justin Knott 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What trends and strategies should you be aware of to optimize your organization's digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence!
[00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 - 23:38] Evolving Trends in Healthcare Marketing
[23:39 - 27:25] Wrapping Up!
Key Quotes:
"Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott
"Content is the backbone to excellent growth SEO strategy." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
82集单集
分享
Manage episode 371770918 series 2890858
内容由Kelley & Justin Knott and Justin Knott提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelley & Justin Knott and Justin Knott 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What trends and strategies should you be aware of to optimize your organization's digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence!
[00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 - 23:38] Evolving Trends in Healthcare Marketing
[23:39 - 27:25] Wrapping Up!
Key Quotes:
"Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott
"Content is the backbone to excellent growth SEO strategy." - Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
82集单集
Minden epizód
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类似 Patient Convert Podcast: Healthcare Marketing Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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使用Player FM应用程序离线！
使用Player FM应用程序离线！
