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#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No'
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内容由Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris提供。所有播客内容（包括剧集、图形和播客描述）均由 Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.
That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.
But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.
An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.
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00:00 - Introduction to Crafting Irresistible Offers
00:03:34 - Niching Down for Better Targeting
00:07:00 - Understanding Your Dream Customers
00:10:36 - Defining Unique Value Propositions
00:13:00 - Effective Positioning Strategies
00:15:20 - Determining Your Pricing Strategy
00:18:00 - Big Fish, Small Pond Positioning
00:21:00 - Crafting and Testing Your Offer
00:24:05 - Real-World Positioning Insights
00:27:20 - Crafting Irresistible Offers
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S05 E116 - The B2B Playbook
#b2b #b2bmarketing #digitalmarketing
#b2bsaas #demandgeneration
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