))
[repost]: The 6-Step Storytelling Formula to Captivate Your Customers and Stay Memorable
Manage episode 391850381 series 2965183
内容由Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris提供。所有播客内容（包括剧集、图形和播客描述）均由 Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Scale can be a problem in itself..
As your business grows, the mission gets fuzzy and the brand gets harder to explain.
That can happen internally and externally.
It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!
If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?
That’s where revisiting your storybrand comes in.
This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.
Links Mentioned:
A Stanford study by Gordon Bower and Michal Clark in 1969
You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.
If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!
157集单集
分享
