#118: From Zero to Hero: Our B2B Demand Gen Transformation Story - (PLUS! how you can do the same)

The B2B Playbook

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community?

In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our wins, but our challenges, learnings, and the role of feedback in refining our approach. Get ready to be empowered with practical insights that can reshape your approach to B2B marketing and drive tangible results.

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00:00 - Introduction

05:00 - Transitioning to B2B Marketing

10:00 - Building the 5B's Framework

15:00 - Applying the Framework

20:00 - Insights and Mistakes

25:00 - Refining and Implementing Strategy

30:00 - Expanding Reach and Learning

35:00 - The Importance of Feedback

40:00 - Future Plans and Adjustments

45:00 - Conclusion and Key Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E118 - The B2B Playbook

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#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing