Bringing Your Business to Life with Emily Lark

Denise Ilitch show

“I try to step into a new situation…before I can back it up knowing that you kind of have to be in the void first for a little bit.” Emily Lark

Denise talks to wellness coach and entrepreneur Emily Lark, who created the number-one selling back pain relief program in the world, Back to Life. After surviving a serious car accident at age twelve, Emily experienced chronic back pain for years. Eventually working in fitness, she used her knowledge to create a system of movement to help herself heal her back. Her first business, a yoga studio, was the gateway to the realization that many other people could use her techniques to help themselves be pain-free.

When facing a challenge Emily likes to “set a contract” with herself. She says for one year she’s all in, and at the end of the year, if things aren’t working out, she gives herself permission to move on. She’s learned that she doesn’t need to feel confident when she begins but allows herself to be “unqualified” and do it anyways.

Listen to learn what Emily would say to her younger self and the three values she strives to instill in her sons.

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Fitness and wellness coach Emily Lark is the creator and owner of Back to Life, the number-one selling back pain relief program in the world. She created a unique marketing system that allowed her product to reach a global scale and she has since used this system to launch several other successful product lines in the health and fitness space. Emily is now an international speaker and author with a passion for helping entrepreneurs learn how to create programs that achieve global reach.

Denise Ilitch, an owner of Ilitch Family Companies and President of Ilitch Enterprises, has been a part of Detroit’s business and philanthropic community for over 40 years. As a mother, lawyer, entrepreneur, devoted community servant and tireless advocate for women and children, she learned early, from her father, that everyone is worthy of contributing to the world. Her passion for affordable, accessible, quality education stems from her own experience as a first-generation student, earning a bachelor’s degree from the University of Michigan, where she currently serves on the Board of Regents, and a law degree from the University of Detroit Law School.

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