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Repurposing Blog Content 101 with Matt Crawford
Manage episode 461013705 series 3337766
内容由Amy Woods提供。所有播客内容（包括剧集、图形和播客描述）均由 Amy Woods 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In-house or outsourced: where is the best place for your blog to be written? Both in-house and outsourced content have an important place in any B2B marketing team, but deciding which approach will yield the best results can be challenging. The benefits of in-house content can include deep product knowledge, brand consistency, and better customer insights. The benefits of outsourcing are often cost efficiency, specialized expertise, and flexibility. So which is better?
In this episode, Content 10x Founder and Podcast Host Amy Woods speaks with Matt Crawford, Head of Content at NEXT Insurance. They discuss why detailed briefs are key when outsourcing content work, Matt’s favorite content management tools, and how AI figures into it all.
Find out:
- Why AI will create ‘winners and losers’
- How NEXT Insurance keep tabs on pain points affecting customers
- Why blog posts are Matt’s favorite type of content to repurpose
Important Links & Mentions
- Matt on LinkedIn https://www.linkedin.com/in/mjcrawford1/
- Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
- B2B Content Strategist https://www.content10x.com/b2b-content-strategist/
- Content 10x: https://www.content10x.com/
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