Coffee Chats On Generational Marketing: Insights From Expert Janet Granger Digital Coffee: Marketing Brew podcast

29:13

In this episode of Digital Coffee Marketing Brew, host Brett Geiser chats with Caroline Crawford, a seasoned marketer and communications expert with 13 years of experience. They discuss strategies for building an effective marketing team on a scrappy budget, emphasizing the importance of being adaptable, organized, and leveraging tools like AI. Caroline shares insights on creating a strategic plan, repurposing content, and making smart hiring decisions between full-time and contract roles. She also offers advice on avoiding common pitfalls, enhancing team communication, and the power of saying 'no' or 'not right now.' ☕ Ready to Brew a Successful Marketing Team? 🌟 ✅ Dive into the latest episode of Digital Coffee: Marketing Brew with Brett Deister and special guest Caroline Crawford. ✅ In this episode, they unravel the secrets of building an efficient marketing team on a scrappy budget. ✅ From leveraging AI to the art of saying "not right now," you'll find actionable insights to propel your marketing efforts. ✅ Tune in for strategies that turn challenges into success stories and learn how a clear plan can be your team's superpower. Don't miss it! 3 Fun Facts Caroline, the guest, recently stopped drinking coffee and is trying to switch to matcha, although it hasn't been as satisfying as coffee for her. Brett, the host, prefers more expensive, high-quality coffee and considers Starbucks only as a last resort when he's unfamiliar with the area. Caroline started her company, Cultivate Communications, after observing a gap in how businesses view marketing compared to the support they receive, which inspired her to bridge that gap.…

Digital Coffee: Marketing Brew

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Understanding the Essentials of Customer Acquisition in the Digital Age 28:16

13天之前28:16

28:16

Welcome to this week's episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and we're diving into the fascinating world of customer acquisition and data-driven strategies with our special guest, Trey Robinson. With a wealth of experience in financial services, Trey has been instrumental in transforming marketing channels and growing client acquisitions for major industry players. Join us as we explore the most effective channels for acquiring new customers in today's digital landscape, the role of content marketing, and the emerging technologies that marketers need to be aware of. Plus, Trey shares invaluable insights on creating a sustainable acquisition model for long-term brand growth. Whether you're a marketing professional looking to enhance your strategies or just curious about the intricacies of customer acquisition, this episode is packed with valuable takeaways. Grab your favorite cup of coffee, sit back, and enjoy the conversation! Guest Bio: Trey Robinson is a visionary entrepreneur dedicated to creating seamless, user-friendly solutions that address everyday problems with minimal hassle. With a customer-first mindset, Trey understands the importance of providing easy access to solutions without unnecessary steps or barriers. Recognizing that consumers value efficiency, Trey's approach focuses on reducing friction in the user experience, ensuring that customers can swiftly and effortlessly resolve their issues. Through his innovative thinking and commitment to simplicity, Trey Robinson continues to transform the way people access problem-solving resources. Here are three fun facts from the episode: Trey Robinson has an all-day coffee habit, starting with a morning coffee with cream and sugar, and switching to iced cold brew in the afternoon. Trey once worked with Charles Schwab and was key in doubling their account growth and client acquisition, with impressive growth numbers. Brett Deister enjoys discussing marketing topics so much that he has similar conversations at lunch and social gatherings with friend ✅ Unlock the Secrets to Customer Acquisition! Curious about how top marketers successfully reel in more clients? 🤔 ✅ Join Brett Deister and Trey Robinson on "Digital Coffee: Marketing Brew" as they dive into strategies that bridge the gap between brand building and customer acquisition. ✅ From niche podcasting to AI-powered marketing, discover innovative tactics to fuel your brand's growth.…

Digital Coffee: Marketing Brew

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The Art of Conversation: Creating Community in Your Inbox 26:25

20天之前26:25

26:25

Welcome to this episode of Digital Coffee: Marketing Brew! I'm your host, Brett Deister, and today we're diving into the magic of building community through email marketing. Joining me is Paul Gowder, owner of powwows.com, an esteemed online community celebrating Native American arts and culture for over 25 years. Paul shares his unique insights into transforming email from a simple communication tool into a vibrant community hub. We discuss the old-school charm of email marketing, how to effectively communicate and engage with your audience, and the art of personalizing your approach to build authentic relationships. Whether you're a marketer or just curious about email strategies, this conversation will inspire you to see email marketing in a whole new light. So settle in with your favorite brew and let's get started! Speaker Bio: Paul Gowder is a passionate advocate for Native American culture and the founder of powellows.com, a platform dedicated to fostering understanding and connection with Native American traditions. His venture serves as a vital resource for Native individuals seeking to maintain ties with their heritage and for those curious about exploring these rich cultural traditions. Through a variety of educational offerings, including articles, podcasts, and live videos, Paul ensures that powwows and the broader cultural experiences are accessible to all. His work encourages public participation and aims to bridge communities by inviting everyone to experience and appreciate the vibrant tapestry of Native American culture. TimeStamp:…

Digital Coffee: Marketing Brew

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Embracing Breaks: Manish Dudharejia on Balancing Hustle and Rest 23:04

27天之前23:04

23:04

Welcome to another episode of Digital Coffee: Marketing Brew, where we blend insightful conversations with industry experts to perk up your marketing strategy. In today's episode, your host Brett Deister is joined by Manish Dudharejia, a seasoned entrepreneur and the founder of e2m Solutions, a leading digital agency specializing in white label outsourcing services. Manish discusses the importance of taking real breaks to combat burnout and maintain creativity, sharing insights on the effective lion framework of rest, sprint, and repeat. He also delves into the significance of understanding personal productivity patterns and making time for reflection amidst the hustle. Whether you're an entrepreneur, founder, or creative professional, tune in to discover practical tips to recharge and enhance your work-life balance. Grab your favorite brew and let's get started! ✅ Ready to unleash your potential with the right balance of hustle and rest? ✅ Join us on this week's episode of Digital Coffee: Marketing Brew! Host Brett Deister dives deep with guest Manish Dudharejia on how taking strategic breaks can boost creativity and productivity. ✅ Discover how Manish went from starting with just $1,200 to building a team of over 300 while mastering the art of pacing. ✅ Tune in to learn how the "Lion Method" can be your game-changer for maintaining momentum without the burnout. Listen now and transform your approach to work! 3 Fun Facts Manish Dudharejia prefers tea over coffee but enjoys both due to his Indian heritage and travels in the US. The 'masala chai' Manish mentions is a blend of black tea, milk, and Indian herbs like cardamom and ginger. Manish uses a "lion framework," which includes rest, repeat, and sprint, to maintain productivity and creativity in his work.…

Digital Coffee: Marketing Brew

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Press Releases 101: The Art of Storytelling for Small Businesses with Mickey Kennedy! 25:28

5 weeks之前25:28

25:28

Brett Deister and PR whiz Mickey Kennedy kick things off by diving straight into the nitty-gritty of press release marketing, highlighting its crucial role in boosting visibility and credibility for small businesses. Mickey, with a whopping 25 years in the game, spills the tea on how earned media can be a game-changer, especially for startups looking to make a mark without breaking the bank. He emphasizes the power of storytelling and strategic content—turning press releases into a goldmine of opportunities, not just a one-and-done deal. Mickey's insights reveal that the secret sauce lies in crafting relatable narratives that resonate with journalists and audiences alike. This episode is packed with practical tips and tricks that'll have entrepreneurs eager to leverage press releases like pros, ultimately transforming their PR game from zero to hero. Takeaways: Mickey emphasizes that regardless of size, small businesses can snag earned media, catching journalists' attention by focusing on unique stories rather than just corporate achievements. He highlights the importance of storytelling in press releases, stating that a compelling narrative can greatly increase media coverage and help businesses stand out in a crowded market. Mickey suggests leveraging press releases as ongoing marketing tools by sharing earned media across social media and websites, transforming them into assets that enhance credibility and visibility. The episode discusses how small businesses should focus on strategic press releases, aiming for quality over quantity, and ideally producing six to eight per campaign for effective PR efforts. Mickey insists on the necessity of understanding what journalists seek: engaging narratives that resonate with their audience, which is crucial for successful press release marketing. Lastly, he notes that small businesses shouldn't shy away from PR, as their fresh perspectives and stories can often be more appealing to journalists than established corporations. Companies mentioned in this episode: Microsoft Google E Releases PR Newswire Business Wire Links referenced in this episode: ereleases.com…

Digital Coffee: Marketing Brew

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Navigating the Influencer Marketing Maze: Tips & Tricks! 26:58

6 weeks之前26:58

26:58

Brett and Dan drop some serious knowledge bombs about influencer marketing, stressing that small biz peeps don’t need to splurge on those big-name influencers right outta the gate. They vibe with the idea of starting small, working with micro-influencers, and gradually leveling up as businesses get the hang of the game. The convo dives deep into the rising costs of influencer partnerships post-COVID and how AI is shaking up the marketing scene—hello, future! They highlight the importance of picking the right influencers who vibe with your brand, and how integrating influencer content with paid ads can seriously boost ROI. Wrapping it up, Dan shares some nifty resources for calculating those influencer costs and emphasizes the power of long-term relationships in the influencer world. Takeaways: Starting small with micro-influencers helps small businesses gauge effectiveness before investing big bucks. The rising costs of influencer marketing demand careful selection and leveraging of the right platforms. Integrating influencer content with paid social ads can significantly boost ROI for marketing campaigns. Long-term partnerships with influencers often yield better results than one-off collaborations, fostering brand loyalty. AI tools can assist in vetting influencers, improving efficiency in influencer marketing strategies. Understanding your target audience's platform preferences is crucial for selecting effective influencers. Links referenced in this episode: get hyped media.com Companies mentioned in this episode: Get Hyped Billo Creator IQ Aspire Maverick…

Digital Coffee: Marketing Brew

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From Zero to 20k: How Paul Became a YouTube Realtor Rockstar! 35:49

7 weeks之前35:49

35:49

Brett Deister dives into a chill convo with Paul, a realtor from Southeast Florida who's rockin' a YouTube channel with over 20,000 subscribers. They kick things off by exploring how Paul uses AI tools to up his game, making video creation smoother than a fresh cup of coffee. From crafting eye-catching thumbnails to balancing long-form content with snappy shorts, Paul spills the beans on how he keeps his audience engaged and coming back for more. He stresses the importance of consistency and finding your niche—because let's be real, nobody wants to watch a realtor in a suit when they could be vibing with a guy in flip-flops, right? As Paul shares his journey to attracting clients and generating ad revenue while staying true to himself, listeners get a front-row seat to the life-changing potential of a well-executed YouTube strategy. Takeaways: Consistency is crucial for growing a YouTube channel, as Paul emphasizes that it took him a full year of regular uploads to start seeing significant engagement and leads. Paul highlights the importance of authenticity in his content, stating that being genuine resonates with viewers and leads to connections, which in turn generates business. Niche targeting can be a double-edged sword; while focusing on specific regional content helps attract serious buyers, broader topics can also draw in a wider audience and enhance visibility. Using AI tools for video creation can be helpful, but Paul prefers a more hands-on approach for thumbnails to maintain the unique style of his brand. Creating evergreen content is essential, as it allows videos to continuously attract views and leads over time, even if market conditions change. Engaging with the audience through community tabs and social media helps maintain viewer interest and fosters a loyal following, essential for long-term success. Companies mentioned in this episode: Starbucks Mr. Beast Epidemic Sounds DaVinci Resolve Blackmagic Design…

Digital Coffee: Marketing Brew

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From Beer to Boeing: Surviving PR Nightmares with John David 40:47

8 weeks之前40:47

40:47

Crisis communication is a game-changer for businesses, and in this episode, Brett Deister and John David dive deep into navigating those stormy waters. With John's 35 years of experience, he breaks down the key differences between issues and crises, emphasizing that preparation is everything. They get real about recent fiascos like Bud Light and Boeing, unpacking how social media can turn a little hiccup into a full-blown disaster faster than you can say "viral." Plus, they touch on the shifting media landscape and the essential need for clear communication plans that can adapt to whatever unexpected challenge comes knocking. So if you wanna stay ahead of the curve and keep your brand afloat, this episode's got the goods! Takeaways: Crisis communication is essential for businesses, as every organization will face issues at some point, so preparedness is key. The distinction between an issue and a crisis is crucial; crises can be existential threats while issues might be more manageable and long-term. Having a solid crisis communication plan in place can prevent a total meltdown when unexpected challenges arise in the digital landscape. Recent crises, like Bud Light's and Boeing's, highlight the importance of understanding your audience and the potential fallout from missteps. In today's world, where misinformation can spread like wildfire, companies must be vigilant and proactive in their communication strategies. Staying adaptable and having a clear media policy is essential, as the rapidly changing media landscape demands quick responses to potential crises. Links referenced in this episode: www.davidpr.com Companies mentioned in this episode: Bud Light Modelo David PR Group Boeing LastPass Proton Pass Circuit City…

Digital Coffee: Marketing Brew

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The Art of Experiential Marketing: Insights from Sheila Rondeau 35:02

9 weeks之前35:02

35:02

Sheila Rondeau, an accomplished executive in experiential marketing, joins Brett Deister to discuss the transformative power of experiential marketing in building trust and engagement with consumers. She highlights the importance of authenticity in brand messaging, especially in today's politically charged climate, where brands must navigate diverse consumer perspectives. Sheila shares insights on how technology, including AI and VR, can enhance marketing strategies by creating memorable experiences that resonate with audiences. Drawing from her extensive experience, she provides examples of successful campaigns and emphasizes the need for brands to stay true to their core values while experimenting with innovative techniques. Listeners are encouraged to engage meaningfully with their target audience to foster lasting relationships and drive sales. Takeaways: Experiential marketing allows consumers to engage with brands in meaningful, memorable ways, fostering trust. Understanding your target audience's demographics is crucial for successful experiential marketing campaigns. Authenticity in brand messaging is essential, especially in today's politically charged environment. Leveraging technology like AI and VR can enhance consumer experiences and engagement strategies. Successful campaigns often involve creating emotional connections that resonate with consumers on a personal level. Brands should focus on building relationships rather than just pushing products to gain loyalty. Companies mentioned in this episode: Procter and Gamble Tide Charmin Puffs Gain Kellogg's Krave Frosted Flakes Special K Sony Activision Guitar Hero DJ Hero Skylanders Rite Aid Unilever Nestle Johnson…

Digital Coffee: Marketing Brew

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Is Blogging Really Dead? Ashley Mason Debunks the Myth! 26:40

10 weeks之前26:40

26:40

Content marketing remains a vital strategy for businesses, as Ashley Mason emphasizes the importance of having a diverse content approach that includes social media, email marketing, and blogging. She discusses how to effectively leverage video content and AI tools to enhance audience engagement while maintaining authenticity. Ashley also highlights the significance of understanding where your audience spends their time, noting that being adaptable in your marketing strategy can lead to better results. The conversation further explores the growing popularity of podcasts and best practices for maintaining consistency in marketing efforts. Ultimately, Ashley advocates for starting small and scaling your marketing initiatives to avoid overwhelm and foster sustainable growth. Takeaways: Blogging is far from dead; it remains a powerful tool for driving website traffic and establishing credibility. A diverse content marketing strategy is essential to reach audiences across various platforms effectively. Video content is important for building trust and relationships, especially when edited for sound-off viewing. Utilizing AI tools can enhance content creation, but human creativity should remain at the core. Maintaining consistency in marketing efforts is crucial; focus on quality over quantity. Understanding your target audience's preferences can guide your marketing strategies effectively. Links referenced in this episode: dashofsocial.com Companies mentioned in this episode: Dash Social Hootsuite Buffer HubSpot Mailchimp Klaviyo Constant Contact Descript Squadcast…

Digital Coffee: Marketing Brew

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Coffee, Content, and Customer Engagement: A Marketing Brew 39:28

11 weeks之前39:28

39:28

Embracing change is essential for success in digital marketing, as discussed by host Brett Deister and guest Lorriane, an experienced entrepreneur and professional speaker. They explore the critical role of social media content and user-generated content in modern marketing strategies. The conversation highlights the significance of short-form video and the growing influence of AI tools in content creation. Practical tips for enhancing video and audio quality are shared, making it easier for small businesses to produce engaging content. As they look ahead, Brett and La Lorena also address the future of AI in marketing and the importance of actively engaging with user-generated content to foster community and visibility. Takeaways: Embracing change is crucial for success in the ever-evolving digital marketing landscape. Short-form videos are gaining popularity; marketers must adapt to this trend to thrive. Engagement with user-generated content fosters community and increases visibility in social media. AI tools can enhance content creation, but original input from marketers remains essential. To create effective videos, focus on good audio quality and clear lighting. Marketers should actively encourage customer interactions to generate valuable user content easily. Companies mentioned in this episode: Starbucks Google Opus Pro DaVinci Resolve Kinko's AppSumo Adobe…

Digital Coffee: Marketing Brew

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Breaking the Cycle of Pseudo Productivity in Marketing 32:47

12 weeks之前32:47

32:47

Marketers today face the pervasive culture of "pseudo productivity," where the pressure to constantly generate activity often overshadows the need for strategic thinking. Veteran marketer Marcus shares his insights on overcoming common challenges in B2B marketing, emphasizing the importance of slowing down to focus on quality over quantity. He discusses the pitfalls of chasing fleeting trends on platforms like TikTok and the role of AI tools like ChatGPT in content creation, advocating for a more thoughtful approach to messaging and strategy. As he shifts his focus to coaching, Marcus highlights the necessity of balancing creativity, rest, and meaningful engagement in a fast-paced work environment. This episode is packed with practical advice for marketers looking to navigate the complexities of today's landscape while fostering a more sustainable and impactful approach to their work. Takeaways: Marketers should focus on the quality of their content rather than just quantity, especially in B2B. The culture of pseudo productivity often leads to burnout and ineffective marketing strategies. AI tools like ChatGPT can enhance content creation, but understanding your audience is crucial. To succeed, marketers must slow down and think strategically about their messaging. Creating space for reflection and creative thinking is essential for effective marketing. The obsession with busyness undermines true productivity and meaningful engagement with clients. Links referenced in this episode: marcuschaller.com…

Digital Coffee: Marketing Brew

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Unlocking the Secrets of PR: Insights from Heather of Publicity for Good 21:01

13 weeks之前21:01

21:01

Brett Deister interviews Heather, the founder of Publicity for Good, to delve into the current landscape and future trends of public relations (PR). Heather emphasizes the crucial distinction between marketing and PR, highlighting that while marketing focuses on self-promotion, PR thrives on external endorsements and organic visibility. The conversation explores how brands can successfully integrate PR with digital marketing strategies, leveraging AI to enhance efficiency while maintaining the essential human touch in storytelling. Heather also discusses the importance of understanding generational differences in communication and offers practical advice for PR professionals. Additionally, she introduces her new service, Signal Raptor, designed to make PR more accessible for smaller brands, demonstrating the evolving nature of the industry in response to digital demands. Takeaways: Public relations is about others discussing your brand, which is more effective than self-promotion. Brands with a human touch and compelling founder stories tend to be more successful. Integrating PR strategies with digital marketing can significantly lower customer acquisition costs. AI can assist in public relations tasks, but the personal relationship aspect remains crucial. Measuring PR effectiveness requires a different approach than traditional marketing metrics. PR efforts should be sustained over time, as it's most effective when cumulative. Links referenced in this episode: publicityforgood.com signalraptor.com Companies mentioned in this episode: Publicity for Good Signal Raptor Winterberg University Fund for America Studies Georgetown University…

Digital Coffee: Marketing Brew

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Mastering the Art of Blogging: Strategies for Success 25:08

15 weeks之前25:08

25:08

Blogging remains a vital component of content marketing, as John emphasizes the importance of maintaining a consistent and sustainable cadence for posting. He highlights that whether it's once a week or biweekly, the key is to find a rhythm that works for you. With the rise of various content forms, such as podcasts and videos, John asserts that written content still holds its ground, especially for quick information access. He advises businesses to use tools like AI for brainstorming blog topics while also stressing the significance of knowing your audience and purpose before diving into writing. The discussion also delves into practical strategies for editing, SEO best practices, and leveraging social media to maximize the reach of your blog posts. Takeaways: Establish a sustainable blogging cadence that fits your schedule, whether it's weekly or biweekly. Utilize AI tools for brainstorming blog topics, but ensure you add your unique voice. Focus on creating quality content because content remains king in the SEO landscape today. Content should be structured for skimming; use headers and short paragraphs for readability. Read your drafts backwards to catch errors more effectively during the editing process. Consider repurposing blog content into videos or social media posts to maximize reach. Companies mentioned in this episode: ChatGPT Grammarly LinkedIn Medium…

Digital Coffee: Marketing Brew

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Unlocking the Future of Digital Marketing: Strategies for 2024-2025 49:02

16 weeks之前49:02