26.Creative Ways to Boost Customer Retention in the Service Department-An Audio Companion To An Article Written By AJ Holst

InteliChek Presents: The Multi-Point Inspection Podcast

Want to add strategic pricing to your marketing tool box? Go to InteliChek or call 877-827-7273 and ask about our InteliShare Series! InteliShare contains all of our promotional tools that you can use to promote your favorable prices, including our InteliAds, the printable flyers that you can show off in easel displays, InteliMedia, for your Digital Media Boards AND InteliWidgets, so you can show off price comparisons on your website and even let your customers schedule from the widget. I LOVE the written word. And I love mixing media involving the written word. One of my favorite collaborations happened last December when The Multi-Point Inspection Podcast teamed up with Dealer Marketing Magazine, in which the publication wrote two different articles from one of our podcast episodes. So I thought it would be cool to reverse engineer that project, by making a podcast episode from a LinkedIn article written by AJ Holst titled Creative Strategies to Boost Customer Retention in Dealership Service Departments. What We Talk About: 1. Personalized Service One of the most effective ways to enhance customer retention is by providing personalized service. By developing a customer database that captures details about their preferences, past purchases, and service history, dealerships can tailor their offerings to meet individual needs. 2. Loyalty Programs Implementing a loyalty program can significantly contribute to customer retention. Such programs offer incentives and rewards to customers for their continued patronage. 3. Service Reminders and Follow-ups Regular communication with customers is vital for customer retention. Dealerships should send out service reminders to customers to ensure they don't miss important maintenance intervals. These reminders can be personalized based on the customer's vehicle make, model, and service history. 4. Enhanced Waiting Areas The waiting area experience plays a significant role in customer satisfaction and retention. By transforming the waiting area into a comfortable and engaging space, dealerships can improve the overall customer experience. 5. Mobile Service and Pickup/Delivery Offering convenient service options can greatly enhance customer retention. Dealerships can introduce a mobile service where trained technicians visit the customer's location to perform routine maintenance or repairs. Additionally, providing pickup and delivery options for customers who are unable to bring their vehicles to the dealership eliminates a major hurdle. 6. Educational Workshops and Events Educational workshops, new owner clinics, and events benefit customers and position the dealership as an authority in the automotive field. Hosting workshops or seminars on topics like vehicle maintenance, safety, or new technology advancements can attract customers and generate interest. 7. Online Service Scheduling and Self-Service Options In today's digital age, providing online service scheduling and self-service options is crucial. Develop an easy-to-use online platform where customers can schedule service appointments, track the progress of their vehicle, and receive updates. 8. Customer Feedback and Reviews Customer feedback and online reviews have a significant impact on customer retention. Encourage customers to provide feedback and reviews of their service experience. 9. Cross-Promotion with Sales Department Collaboration between the service and sales departments can create synergies that lead to increased customer retention. By partnering with the sales team, dealerships can offer incentives for service customers who may be considering a new vehicle purchase. 10. Community Involvement Engaging with the local community is an excellent way to build a positive image and enhance customer retention. Music: Renderings-Spoken Word Brent Wood-Burn The Night Down Empyreal Glow-Acoustic Silence Neon Beach-OK OK Brent Wood-Keep Burnin' Violet Island-Till The Lights Come On Dreamlamp-Chasing Horizons The Night Driver-Funky Fresh Morgan Taylor-Ventura Bellodrone-On The Horizon SOLO-My Kind Of Night AJ Holst Consulting Available on YouTube