Episode #271: How to Apply the Influence Principle of Scarcity in Your Practice
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In this episode, Gary and Naren discuss scarcity as a potent influence principle in professional practice, inspired by Doctor Robert Chinni's teachings. They explore its impact on demand using Apple's iPhone launches as an example. Strategies for dental practices, like special service days and time-limited offers, highlight scarcity's influence. As the most transformative yet challenging principle, they guide listeners in applying this influential strategy in their professional endeavors.
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