068. WHY YOUR DREAM CLIENTS AREN'T FINDING YOU (AND HOW TO CHANGE THAT)

PASSION to PROFIT

Might you unknowingly be pushing away your ideal customers? In this episode, we explore the subtle shifts in your messaging that can transform who you work with. What I've discovered will fascinate you - being more selective with your client base actually leads to greater success, and the customers who value you most are often easier to find than you think. We uncover practical ways to attract the right clients, create clearer boundaries, and build a business that naturally draws in those who appreciate your expertise the most.

Key Moments:

• [00:00] Introduction: Are you working with clients who really value what you do?
• [02:30] How to identify what truly matters in your client relationships
• [04:00] Philippa reflects on her own personal journey - Getting specific about how she has worked with her clients, mistakes she has made and how things have evolved
• [05:57] 3 Practical steps to attract clients who value your expertise -When you work with the 'right people' they become your biggest supporters
• [13:46] The one action to take today to attract better clients
• [14:52] Why limiting your client pool actually grows your business

Notable Quotes:

"Every time you say yes to a client who isn't quite right, you're potentially saying no to one who would be perfect for your business."

"Being specific about who you want to work with isn't limiting - it's actually the foundation of building a business you'll really enjoy running."

Share Your Insights:

I'd love to know - what qualities make your favourite clients stand out? Pop over and share your thoughts with me on Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...

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