069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONS

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28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

大约1年之前 20:57

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You know when a slightly negative message from a customer lands in your inbox and your heart sinks a little - Today we're exploring exactly how to handle those tricky communications with grace, and perhaps even find something valuable in them along the way. What I've discovered about handling unexpected client messages is fascinating - particularly how even the most experienced creative entrepreneurs can feel that initial sting, and why that sensitivity might actually be one of our greatest strengths...

Key Moments:

[00:00] Introduction: Receiving negative messages
[02:58] How digital communication changes the way we interpret messages
[04:59] How we can handle these messages with grace, and what they can teach us about ourselves and how we run our businesses
[05:54] Analysing message content and how we can perceive them
[11:47] Why developing resilience doesn't mean becoming immune to feedback
[13:00] Strategies and practical steps to overcome difficult communications
[16:34] Understanding how we can utilise these messages to actually improve our businesses
[19:04] Summary as Philippa reflects back on the original message she was sent that inspired the podcast episode.

Notable Quotes:

"Those challenging messages, while never enjoyable, can actually teach us something valuable. They can help us strengthen our businesses, refine our communications, and develop a more resilient approach."

"The very fact that these messages affect you shows just how much you care about what you do. That's not a weakness to overcome - it's a strength to work with."

Resources:

Read This Week's Full Journal Post
www.philippacraddock.com

Share Your Insights:

I'd love to hear about a time when you transformed a challenging communication into an opportunity for growth. Pop over and share your thoughts with me over on Instagram - @philippacraddock I'm always here and love to discuss your insights and experiences...

Never Miss an Episode:

Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive practical guidance and thoughtful strategies to help you build a sustainable and profitable creative business.

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PASSION to PROFIT

069. WHEN CLIENT MESSAGES STING: A GUIDE TO HANDLING DIFFICULT COMMUNICATIONS

PASSION to PROFIT

published 大约1年之前

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Key Moments:

[00:00] Introduction: Receiving negative messages
[02:58] How digital communication changes the way we interpret messages
[04:59] How we can handle these messages with grace, and what they can teach us about ourselves and how we run our businesses
[05:54] Analysing message content and how we can perceive them
[11:47] Why developing resilience doesn't mean becoming immune to feedback
[13:00] Strategies and practical steps to overcome difficult communications
[16:34] Understanding how we can utilise these messages to actually improve our businesses
[19:04] Summary as Philippa reflects back on the original message she was sent that inspired the podcast episode.

Notable Quotes:

"The very fact that these messages affect you shows just how much you care about what you do. That's not a weakness to overcome - it's a strength to work with."

Resources:

Read This Week's Full Journal Post
www.philippacraddock.com

Share Your Insights:

Never Miss an Episode:

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087. 2025 DESIGN TRENDS: WHAT CREATIVE BUSINESS OWNERS NEED TO KNOW 24:05

3天之前24:05

24:05

I've been noticing something fascinating happening in design right now – While AI innovation rushes forward, there's this equally powerful pull back towards handcrafted work and genuine connection. But, rather than feeling pressured to chase every trend (who has the time!?), through insights from Creative Boom's latest industry report this episode shares which 2025 design trends actually matter for small creative businesses, and how they might best complement what you already do brilliantly. These insights from leading design studios reveal opportunities that play to your natural strengths rather than working against them – and isn't that the kind of trend worth paying attention to? Key Moments: [01:53] Introduction to Creative Boom's 2025 design trends report [03:03] The importance of balancing trend awareness with authentic creative values [04:14] The AI-Human Balance: AI moving beyond ideation to final outputs [06:09] The counter-movement: returning to handcrafted, human-centered design [07:43] The #StarterPackNoAI movement as an example of reclaiming creative space [09:22] The return to physical experiences and creating meaning in a digital world [12:28] The craft renaissance: personalisation, sustainability, and technology integration [14:25] Design experimentation and breaking away from template-driven sameness [16:30] "Minimalist Maximalism" as an emerging visual approach [18:50] How these trends create opportunities for small creative businesses Notable Quotes: "The most successful creative businesses don't blindly follow every trend but thoughtfully incorporate relevant elements that align with their own authentic approach." "This isn't an either/or situation but a rebalancing, where we're getting clearer about where technology adds value and where human creativity remains irreplaceable." "Your greatest asset isn't about how well you follow trends—it's your capacity to create work that only you could make, infused with your combination of skills, experiences, and perspective." Resources Mentioned: Read: This Week's Full Journal Post Previous Episode Mentioned: What's Really Working On Instagram In 2025 Read: Creative Boom Report, by Katy Cowan: "Design trends for 2025: creative leaders share their vision for the year ahead" Read: Metricool's 2024 Social Media Report Ref: Photographer - Pippa MacKenzie's LIFE photo albums Ref: Design Agencies Mentioned: Wolff Olins Global (Brand Consultancy), Red Antler (Marketing Agency), Rosie Wilson-The #StarterPackNoAI Movement (Illustrator), Jamhot, Fold7Design, Design LSC, Tavern, Bedow, How Studio, DesignUps, SomeOne Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear which of these design trends resonates most with your creative business. Are you already incorporating some of these movements, or are you seeing different trends emerging in your specific field? Send me a message on Instagram I genuinely value these conversations and learn so much from your experiences, with many of these conversations going on to shape future episodes. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into how I'm applying these design trends in my own work. You'll also get exclusive resources about building your business around your exceptional strengths and be the first to hear about new offerings coming soon.…

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086. WHY COMPARISON FADES WHEN YOU LEAD WITH YOUR STRENGTHS 33:06

10天之前33:06

33:06

Struggling with that constant urge to compare yourself to others in your industry? You’re not alone, that nagging sense of comparison doesn't just affect how you feel, it can fundamentally limit what you build. In this episode we explore why comparison is so persistent for creative entrepreneurs and reveal the subtle mindset shift to make it finally fade away. Discover how leading with your natural strengths, instead of chasing industry “shoulds,” can transform your business from the inside out. I share real stories from you, listeners who’ve broken free from the pressure to fit in, found their unique superpowers, and have started building businesses that feel energising, authentic, and impossible to replicate. Key Moments: [02:13] The powerful responses from creative entrepreneurs who are embracing their unique strengths [04:32] Why so many creative entrepreneurs feel the weight of comparison and what's actually happening [06:28] How social media and standardised business advice create constant comparison [08:01] The additional ‘complication’ as a creative [10:24] The transformative power of leading with your exceptional strengths [12:19] How focusing on your natural abilities creates distinctive positioning [13:34] The shift from convincing clients to connecting with the right ones [16:23] Creating your own momentum and rhythm in business [19:13] How building from strengths changes your relationship with challenges [22:39] Practical steps to move from comparison to confidence [23:28] The importance of aligning strengths with what your audience values [27:45] The broader movement toward more aligned ways of building creative businesses Notable Quotes: "When we're clear about our exceptional strengths, we naturally create more distinctive offerings. Instead of looking similar to everyone else in our field, we begin to stand out, not through gimmicks or clever marketing, but through the genuine uniqueness of what we offer." "Comparison doesn't just fade when we lead with our strengths, it becomes largely irrelevant. Because when you're building something that's genuinely yours, something rooted in your exceptional strengths, you're no longer on the same path as everyone else. You're creating your own." Resources Mentioned: Read: This Week's Full Journal Post Episode: 082. Finding Your Exceptional Strength: The Key To An Unstoppable Creative Business Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: What strengths do you find yourself naturally using in your business, even when you don't recognise them as special? I'd love to hear how you're beginning to see your natural abilities in a new light. Send me a message on Instagram I personally read and reply to every DM, many of our conversations shape future episodes. Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, early access to new resources, and weekly guidance on building a business that feels genuinely yours. You'll be the first to know about new offerings and receive exclusive content not shared anywhere else.…

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085.THE ENTREPRENEUR IDENTITY CRISIS: OWNING YOUR CREATIVE BUSINESS WITH CONFIDENCE 30:07

17天之前30:07

30:07

Do you ever feel like you're "playing" at being a business owner, even while running a legitimate, successful creative business? In this episode, we delve into the entrepreneur identity crisis so many creatives face, that disconnect between doing the work and fully owning the title of business owner. We explore how creative entrepreneurs can bridge the gap between their craft and their CEO mindset, without compromising their values or individuality. You'll hear practical shifts around mindset, language, boundaries, systems, and environment that will help reinforce your identity as a confident, capable business owner. This episode isn't about becoming more corporate. it's about recognising that your creative approach is your biggest business asset. If you've ever struggled with imposter syndrome, undercharging, or hesitation around owning your success, this is the permission slip and strategy session you need. Key Moments: [00:00] Introduction to the entrepreneur identity crisis many creative business owners experience [01:45] The story of a brand designer who still feels like she's "playing at being a business owner" [03:08] Exploring the gap between what we're doing (running businesses) and how we see ourselves [04:22] The mental image of what a "proper" entrepreneur looks like and why it doesn't fit creatives [06:02] The hidden costs of the creative-business identity disconnect [07:36] Research from IBM and McKinsey on creativity as a key factor for business success - Creativity officially a superpower in business, not a disadvantage [08:26] How creative thinking provides unique advantages in business problem-solving [12:04] The importance of intentional language in how we describe ourselves and our work [14:45] Creating clear boundaries around your work while maintaining creative flexibility [16:57] Implementing simple systems that support creativity rather than hindering it [18:15] How your physical workspace impacts your business identity [19:34] Why your business is legitimate regardless of its size or location [22:11] Creating a ‘professional container’ for your creative work that enhances rather than diminishes it [24:55] The confidence shift that happens when you fully embrace your creative business identity Notable Quotes: "What if instead of trying to fit our creative businesses into traditional business models, we recognised that our creative approach is exactly what gives us an edge?" "Your creative perspective isn't something to overcome – it's your greatest business strength. When you fully embrace that truth, the identity gap begins to close, not because you've changed who you are, but because you've recognised the value of who you've always been." Resources Mentioned: Read: The Full J ournal post Ref: Creative Industries Federation research on creative business identities Ref: IBM global survey on creativity in business Ref: McKinsey research on creative capabilities and business performance Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear how you balance your creative and business identities. What has helped you embrace your role as a creative entrepreneur? Share your experiences with me over on Instagram – I'm genuinely interested in your journey and insights on this topic. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights into running a creative business. Be the first to receive access to new content and resources. It's where I share my most thoughtful observations about building a business that feels naturally aligned with your expertise.…

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084: WHAT'S REALLY HOLDING US BACK: PERFECTIONISM, FEAR OF JUDGEMENT, AND WHY OUR WORK MATTERS 40:47

24天之前40:47

40:47

In this episode we tackle the hidden saboteurs of creative success: perfectionism, fear of judgment, and the nagging feeling your work isn't interesting enough. Inspired by conversations and DMs with so many of you, we explore how these barriers often masquerade as professionalism, preventing us from sharing the "ordinary" aspects of our creative process that our audience truly craves. What seems mundane to many of us holds truely impactful and unique value for others, showcasing our expertise and importantly justifying our pricing. I share practical tips on how to reframe your understanding of "professional," prioritise authenticity, and share your journey (imperfections and all!) to connect with your audience and unlock genuine business growth. It's time to stop striving for perfect and start embracing your authentic creative self! Key Moments: [01:45] The unexpected insights from all the received messages to episode 081 about Instagram [03:24] The three common barriers consistently holding creative entrepreneurs back [05:10] How perfectionism masquerades as professional standards and attention to detail [06:39] My personal experience with podcast creation and moving towards YouTube [10:05] The hidden costs of perfectionism in your business beyond just social media [16:51] Research on authenticity and why 90% of consumers prioritise it when choosing brands [18:45] Why what seems ordinary to you is often fascinating to others [19:16] The "curse of knowledge" and how it affects our perception of our own expertise [23:27] Reframing what "professional" really means beyond perfection [27:18] Practical questions to ask instead of "Is this perfect enough?" [28:11] Using Instagram carousels to reduce the pressure of perfection [31:32] Strategies for sharing authentically even when feeling vulnerable [34:49] How showing up more authentically online translates to other areas of your business [36:59] Finding approaches that align with how you naturally work and communicate Notable Quotes: "The gap between what we're willing to share and what our audience actually wants to see – that's where these inner barriers are costing us the most." "When we only share the most polished, perfect versions of our creative process, we're reinforcing to ourselves that only certain parts of our work and story are valuable." Resources Mentioned: Read: This Week's Journal Post Read: Metricool's 2024 Social Media Report Ref: Stackla survey on consumer authenticity preferences Episode 081: What's Actually Working on Instagram in 2025 Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear what's been holding you back from sharing more behind the scenes content, not just on Instagram but in your business as a whole. Share your thoughts with me over on Instagram – however old this episode, I read every message and love to continue conversations as many of these form the basis of new content... Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, be the first to know about new offerings, receive exclusive resources, and join a community of creative entrepreneurs building sustainable, profitable businesses without the burnout.…

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083. SUPPORTING CREATIVE BUSINESSES IN 2025: YOUR UNIQUE STRENGTHS 32:57

4 weeks之前32:57

32:57

Have you ever wondered if there's a better way to run your creative business - one that feels less exhausting and more aligned with who you truly are? After speaking with hundreds of you creative entrepreneurs out there, in many different fields, I've noticed a very common thread: the most successful creative businesses aren't built on following industry rules or pushing through limitations. They're built around the owner's natural strengths. In this episode, I'm very excitingly unveiling a new comprehensive support system I've been developing behind the scenes to help creative business owners uncover their unique strengths and turn them into a profitable business that's authentically yours. Key Moments: [00:00] Introduction to finding out what I have been pouring my heart into for the last 12 months [01:58] Reflection on last week’s concept of building a business around your exceptional strengths [04:36] The common challenges faced by creative entrepreneurs who aren't aligned with their strengths [06:29] My personal journey from kitchen table to seven-figure creative business [10:38] Introduction to the three-tier support system launching in 2025 [11:02] 1. The Value Pop: Day-to-Day Handbook for Today's Creative Entrepreneur [13:13] 2. The Bright Line: A program focusing on value-based pricing [14:57] 3. The Colour Lab: A fully comprehensive program with community support [18:43] Why this approach differs from other business programs [19:52] Real transformation stories from creative entrepreneurs [26:31] My personal mission and work with my own mentor [28:28] Plans for a potential YouTube channel [29:22] Closing thoughts and invitation to join the waitlist Notable Quotes: "When your business isn't aligned with what you do best, it feels like an uphill battle —long hours, pricing struggles, constantly looking at others for answers." "Most business advice starts with strategies, tactics, or one-size-fits-all blueprints. But I've seen time and again that these approaches often fail creative entrepreneurs." Resources Mentioned: Read: This Week's Journal Post Last week's Episode: 082. Finding Your Exceptional Strength: The Key To An Unstoppable Creative Business Handbook: The Value Pop Handbook Program: The Bright Line Program Program: The Colour Lab Program Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I would genuinely love to hear your thoughts on this episode and the upcoming programes. What you have to say really matters as many of our conversations go on to shape future content, so please do pop over to Instagram and send me a DM. Never Miss an Episode: Subscribe to the weekly newsletter to be the first to hear what is coming next!…

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082. DISCOVERING YOUR EXCEPTIONAL STRENGTHS: THE KEY TO AN UNSTOPPABLE CREATIVE BUSINESS 41:06

5 weeks之前41:06

41:06

Think for a moment... What is your greatest strength as a creative entrepreneur? So many creative business owners unknowingly undervalue their natural abilities, often focusing instead on areas that overwhelm and drain them. However when you lean into what truly sets you apart, everything can shift - your confidence, your pricing, and your ability to attract the right clients. In this episode, I’ll help you identify your personal strengths, many of which hide in plain sight and share stories of creatives who’ve transformed their businesses by embracing what they do best. If you've ever felt stuck, wished you could charge more but didn’t feel you could justify it, or you’re just tired of constantly pushing against the tide, this episode will give you a whole new perspective. Key Moments: [02:09] The mission behind my website strap-line "Build an exceptional creative business by doing what you do best" [03:53] Why most creative businesses aren't fully aligned with their genuine strengths [06:19] My experience rising to the top of my industry while being "pretty normal" [09:43] The textile artist who transformed her business by focusing on her natural strengths [11:43] How a brand designer overcame pricing difficulties by recognising her unique abilities [13:50] Our family's story of helping our daughter discover confidence through natural strengths [21:00] The transformative pattern seen in businesses built around exceptional strengths [31:37] Why we often overlook our most valuable natural abilities [36:25] How small shifts toward alignment can create unstoppable momentum Notable Quotes: "Success comes more easily when you build around what already comes naturally to you. It's not about forcing yourself to develop in areas where you're weak. It's about creating a business structure that amplifies what you're already naturally brilliant at." "The things that come most naturally to us often feel too basic to value. This is one of the great paradoxes of exceptional strength – the easier something is for you, the more likely you are to dismiss its significance." Resources Mentioned: Read :This Week's Journal Post Website: www.philippacraddock.com Email: News@philippacraddock.com Share Your Insights: I'd love to hear what insights this episode has sparked about your natural abilities. Please message me on Instagram - I genuinely read every response, and many of your comments and our subsequant conversations shape future episodes. Never Miss an Episode: Subscribe to our weekly newsletter for exclusive insights, early access to new offerings, and thoughtful approaches to building your creative business. Each week, I share practical ideas that help you recognise your expertise and build sustainable success.…

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081. WHAT'S REALLY WORKING ON INSTAGRAM IN 2025 29:53

6 weeks之前29:53

29:53

What if everything you've been told about Instagram strategy for the past year is actually wrong? In this episode, I share surprising new research that completely contradicts the "Reels and video first" approach many of us feel we should be focussed on. The data reveals a dramatic shift in what's now actually driving reach and engagement for creative businesses in 2025 - and it's not what most experts have been advising. This shift will come as a welcome relief to many creative entrepreneurs who've been struggling with constant video creation despite it not feeling natural to their business. If you've been feeling overwhelmed by making video content to feed the instgram algorithm, these evidence-based findings will help you develop a far more natural, sustainable and ultimately more enjoyable approach. I also share how niche focus, valuable content, and strategic calls to action can save you hours while improving your results... A must-hear podcast for creatives in 2025. Key Moments: [04:16] The truth about Instagram's latest algorithm shift: Why everything you thought you knew about content performance is changing dramatically in 2025. [07:11] The secret to captivating your audience: How a recently expanded Instagram feature can transform your storytelling and boost engagement naturally. [13:38] Finding your niche focus: Discover how narrowing your target audience can speed up your account growth, regardless of your current follower numbers. [17:17] Cracking the content code: The "formula approach" used by top-performing accounts to create consistent engagement without constant reinvention. [21:37] How to conduct a quick content audit: Uncover what's truly working for your Instagram account and what may need a refresh. [23:15] Hook your audience from the start: Crafting compelling content that captures attention immediately and encourages meaningful interaction. [26:03] The power of small changes: How making subtle, sustainable adjustments to your Instagram strategy can lead to transformative results over time. Notable Quotes: "The platform seems to be rewarding different types of content again, which excitingly for us creatives, means we can focus more on the formats that align with our natural strengths and creative processes." "Narrowing your focus always expands your impact. It's about finding a good balance between where you can provide exceptional value to a specific audience rather than general content." Resources: Read: This Week's Journal Post Read: Metricool's 2024 Social Media Report Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear what's currently working for you on instagram. Has your experience matched what the data is showing? Please do send me a DM on Instagram - however old this episode is, I genuinely read every message and am curious about your experiences. Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, early access to new episodes, and exclusive resources to help you grow your creative business with less effort and more joy!…

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080. WHY PERSEVERANCE IS YOUR GREATEST BUSINESS ASSET 44:57

7 weeks之前44:57

44:57

Exploring the transformative power of perseverance in business. Whether you're a creative entrepreneur just starting out or running an established business, every business owner faces moments of discomfort, uncertainty, and self-doubt. But what if that discomfort isn't a sign of failure? What if it's actually the key to your business's success? Through my own personal experiences I'll guide you through practical strategies to embrace discomfort and turn it into your greatest business asset. We explore how challenges and setbacks are an inevitable part of all our entrepreneurial journies and how they can serve as stepping stones to greater growth, confidence, and sustainable success. Key Moments: [02:15] The hidden reality behind social media content - why you rarely see the 'messy middle' of business growth [03:27] My personal experience of recording 50 podcast episodes before the fear subsided [06:03] Finding an approach that works for you versus following standard advice [07:34] The relationship between discomfort and meaningful business growth [10:23] My two-year journey to secure a Selfridges concession despite consistent rejection [15:40] Why many stop just before breakthrough happens - four common patterns [19:25] How asking for specific feedback turned rejection into a clear path forward to growth [22:10] The story of landing my first prestigious venue client through persistence [25:43] How to distinguish between productive discomfort and misalignment [30:23] Five practical ways to build persistence into your business framework [34:59] The natural progression from £1,000 to £500,000 projects through incremental growth [38:38] A message for both established and new business owners feeling deflated Notable Quotes: "The difference between those who eventually succeed and those who don't isn't talent or resources or luck – it's simply the willingness to continue slightly longer than seems reasonable. To push just a bit further when everything in you wants to stop." "What looks like failure is actually just part of the process. Meaningful business success rarely happens overnight - it's built through consistent effort despite discomfort." Resources Mentioned: Read This Week's Journal Post Website: www.philippacraddock.com Email: news@philippacraddock.com Persistence framework checklist available on our website Share Your Insights: Have you pushed through something that initially terrified you in your business? Or perhaps you're in an uncomfortable chapter right now? I'd love to hear your experience. Pop over to Instagram for a chat - I will always help where i can and your questions and insights often shape future episodes. Never Miss an Episode: Subscribe to my weekly newsletter for exclusive business growth insights, behind-the-scenes content, and first access to new offerings,…

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079. HOW BIGGER GOALS CREATE CLEARER DECISIONS 20:49

8 weeks之前20:49

20:49

Discover how setting more ambitious business goals can simplify decision-making, cut through distractions, and bring unexpected clarity. In this episode, I reveal how using bigger targets as a "clarity filter" can help creative entrepreneurs overcome shiny object syndrome, make confident choices, and feel more at ease with business growth. Learn how this counterintuitive approach will help you: Recognise your true professional value Filter out distractions Build sustainable success around your strengths All by shifting your perspective on goal-setting in a way you might never have considered before! Key Moments: [00:00] How aiming bigger creates clarity and calm in business decisions [03:20] The “10x is Easier than 2x” concept - using numbers as decision tools [05:10] Why we tend to add more projects rather than thinking bigger about our core offerings [07:07] Sustainable ambition vs. unsustainable pressure: Knowing the difference [09:17] How my “clarity number” (2.5x) became a natural filter for opportunities [12:54] Using the “clarity filter” to focus on what truly matters [14:54] How to find your own “clarity number” for motivation, not overwhelm [17:08] A word of caution: Keeping perspective and avoiding unnecessary pressure Notable Quotes: "When we pile on more projects or try to be everywhere at once, that's often unsustainable pressure. But when we think bigger about our core strengths and the work we already do brilliantly - that's sustainable ambition." "It's easier somehow to imagine doing more things than to imagine doing better with what we already have." "This isn't about adding pressure or pushing unnecessarily for massive growth. It's simply about finding a new lens to look through when you're making decisions about your business." Resources Mentioned: Book: "10x is Easier than 2x" by Dan Sullivan Read this week's full journal post Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: I'd love to hear if you've tried using a "clarity number" for your business decisions. What number brings you clarity? Does it change how you evaluate opportunities? Please do share your experiences with me on Instagram , I always love chatting about any episode, past or present. Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights and exclusive resources that complement each episode. You'll be the first to know about new offerings and get additional support for implementing these ideas in your own business.…

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078. BREAKING FREE FROM INDUSTRY NORMS: WHY YOUR UNIQUENESS IS YOUR BIGGEST ASSET 23:20

9 weeks之前23:20

23:20

What if the industry 'shoulds' you've been following are actually holding you back? In this episode, we will explore how to distinguish between conventional business advice that genuinely fuels success and the practices that don’t align with your strengths. Through personal insights and real-world examples, I share how trusting your instincts and building a business around your natural working style can lead to greater profitability, sustainability, and long-term success. Key Moments: [00:00] Introduction to the perception of industry ’Shoulds’ [01:50] Spotting the different types of business “Shoulds" and their impact on us and our businesses [07:42] The project management tool revelation - when industry standards don't serve us [14:45] Distinguishing between growth challenges and misaligned practices [17:34] How to transform perceived limitations into business strengths [19:20] Practical ways to build systems around your natural working style [21:42] Creating sustainable success by trusting your professional instinct Notable Quotes: "Our biggest successes often come precisely when we have the courage to step away from those misaligned 'shoulds' and trust our natural way of working." "Sometimes the very best thing we can do for our businesses is to have the courage to say 'That might work brilliantly for others, but it's not right for me.'" Resources Mentioned: Read this week's full journal post news@philippacraddock.com www.philippacraddock.com Share Your Insights: I'd love to hear about your experience with business "shoulds" - when have you trusted your instincts and found it led to something better? I always love to hear your thoughts and perspective, so please do drop me a line on Instagram , Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share practical strategies for building a sustainable, profitable business that aligns with your natural strengths.…

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077. THE POWER OF PROFESSIONAL BOUNDARIES IN CREATIVE WORK 26:45

10 weeks之前26:45

26:45

This conversation has the potential to completely transform how you run your creative business. If you've ever felt overwhelmed by client demands, struggled to take proper breaks, or found yourself responding to emails at all hours, this episode will show you how to create the space you need to do your best work, while actually strengthening your client relationships. And all done in a very straightforward and completely positive way. Key Moments: [00:00] Welcome and introduction to professional boundaries in creative business [03:13] The Costa Rica story - learning about boundaries the hard way [06:57] Why boundaries are particularly challenging in creative businesses [09:42] The hidden costs of poor boundaries - from creative exhaustion to burnout [12:08] Essential areas for setting boundaries: time, project scope, communication, financial [15:41] How to implement boundaries while maintaining positive client relationships [18:53] Practical strategies for communicating boundaries effectively [21:42] Using AI to handle boundary-related client communications [22:43] Step-by-step guide to implementing your first boundary [24:50] Signs that your boundaries are working and how to adjust them Notable Quotes: "When we don't have clear boundaries, we're actually doing our clients a disservice. They don't get our best work, they don't get our full creative energy, and they don't get the clear, professional relationship they deserve." "What's fascinating is that if I had simply set clear boundaries - an out-of-office message, a system for handling opportunities while I was away - everything would have been fine. The world wouldn't have stopped." Resources Mentioned: Read this week's full journal post Episode link: 074 Using AI to Make Customer Service More Personal Website: www.philippacraddock.com Email: hello@philippacraddock.com Share Your Insights: I'd love to hear where you are right now with boundaries in your business. Are you feeling frustrated, relieved, or excited about implementing changes? Share your thoughts with me on Instagram - I read every message and would love to hear your perspective. Never Miss an Episode: Subscribe to our weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, I share additional thoughts and practical tips that complement the podcast episodes.…

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076. WHEN SUCCESS LOOKS DIFFERENT THAN YOU IMAGINED 21:32

11 weeks之前21:32

21:32

Sometimes your biggest achievements can guide you in very unexpected directions. When I found myself at what many considered to be the pinnacle of my industry, I learned that true success often looks remarkably different than we imagine. In this episode, I share how my journey of creating flowers for Harry and Meghan's wedding led to an unexpected revelation about building a sustainable business - and why your most natural path to success might not be the one you're currently pursuing. Key Moments: [00:00] Introducing our most read journal post: How building a luxury brand from my kitchen table challenged industry norms [01:33] Creating royal wedding flowers: The unexpected lessons about sustainable business growth [02:11] The journey before the royal wedding: Building relationships with prestigious brands [03:15] The reason for sharing this episode: To show you that our biggest achievements often teach us something totally different from what we expect. [04:45] The unexpected advantage: How starting without industry knowledge made for a unique approach [06:58] Trusting my own intuition: The moment everything changed in my business [10:02] Behind the royal wedding designs: What truly mattered beyond the media spotlight [12:35] The pivotal moment: When florists sought business guidance over design expertise [13:44] Natural business evolution: Building around your core strengths [16:27] Practical steps to align your business with your natural expertise Notable Quotes: "Sometimes not knowing the 'right' way to do things means you find your own way, one that actually works out better for you." "Success isn't about getting everything right from the start - it's about learning from what goes wrong and staying true to what you do best." "We might be chasing one type of success while our natural talents are actually pulling us in a different, often more aligned direction." Resources Mentioned: Read: This Week's Full Journal Post Episode 058: How to Work with Department Stores with Nic Waller Email: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: Has your vision of success evolved as your business has grown? I'd love to hear your thoughts over on Instagram about how your own definition of success might be shifting... Never Miss an Episode: Subscribe to our newsletter for behind-the-scenes insights and first access to new offerings. Each week, I share additional thoughts and practical tips that don't make it into the podcast.…

PASSION to PROFIT

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075. WHY I PUT MY PHONE IN ANOTHER ROOM 22:37

12 weeks之前22:37

22:37

Have you ever noticed how bigger projects seem to take longer than they should? Those moments when you find yourself doing anything but the main task at hand? Research shows it takes our brain 23 minutes to fully refocus after each and every interruption. Through personal experience and scientific insights, this episode explores how creating space from distractions, during focused project work can help you complete substantial projects more efficiently . Key Moments: [00:00] A More Relaxed Episode - Designed to get you thinking about how you operate when working on larger focused projects [01:33] When something needed to change - How building my new website revealed the need for new work strategies [03:27] How we approach our relationship with digital tools [05:55] Information Overload - What our minds have to cope with on a daily basis [06:48] What the research says - It takes 23-minutes to refocus every time we are distracted [10:30] Being Realistic - Creating the right environment for completing bigger pieces of work [12:19] Learning to recognise digital distraction [14:00] Managing Strategies - To create boundaries that stick [15:38] Study - Computors In Human Behaviour - The mear presence of a smart phone can... [17:20] Learning from how our children approach device boundaries [18:26] What works best for you - Building sustainable habits without relying on willpower Notable Quotes: "Research has found that just having our phones in the same room - even when we're not using them - can reduce our brain power and ability to focus, even if we're actively trying to ignore them." "We need moments of what might feel like boredom almost, those times when our minds can wander and our creativity can breathe." Resources Mentioned: Read: This Week's Full Journal Post Study Report: "Computers in Human Behavior" - Impact of smartphone presence Study Report: Professor Gloria Mark's research on task-switching Website: www.philippacraddock.com Email: news@philippacraddock.com Share Your Insights: What's your biggest challenge when tackling larger projects? I would genuinely love to hear from you on Instagram - to understand what's working for you right now. Subscribe to our newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Each week, you'll receive carefully curated content designed to help you build a stronger, more sustainable business.…

PASSION to PROFIT

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074. USING AI TO MAKE CUSTOMER SERVICE MORE PERSONAL NOT LESS 19:28

13 weeks之前19:28

19:28

What if AI could make your customer service more personal, not less? Building on your writing style guide from last week, I share two practical tools that help you handle everything from common queries to tricky client emails with authentic care and consistency. These approaches will free up your time and energy for the areas of your business you love, while ensuring every response sounds genuinely like you. Key Moments: [00:00] Introduction to AI in customer service [01:53] Reflecting on last weeks episode and your success with using the 'Writing Style Paragraph' [04:01] First Tool: Using AI for common email responses [05:24] Making your template personal [10:50] Second Tool: Handling challenging client messages with grace [14:42] Practical steps to start using these tools this week [17:00] Summary: Becoming more consistantly personal using AI Notable Quotes: "Think of it like adding any new tool to your business - you start with the basics, build your confidence, and gradually discover more ways it can support your work." "This neat little method helps us step back and respond from a place of clarity rather than reaction. Instead of feeling overwhelmed by a lengthy or emotional email, you can quickly identify the core issues that need addressing." Resources Mentioned: Last week's episode: 'The Writing Style Secret' ' Writing Style Paragraph Generator Tool' Read This Week's Full Journal Post 2 Template prompts Share Your Insights: Have you tried either of these approaches to managing client communications? I'd love to hear how they work for you. Drop me a DM on Instagram I'm always here and genuinely love to discuss your insights and experiences... Never Miss an Episode: Subscribe to our newsletter for exclusive behind-the-scenes insights and first access to all our new resources.…

PASSION to PROFIT

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073. THE WRITING STYLE SECRET: HOW CREATIVES CAN MAKE AI 'SOUND LIKE YOU' 21:48

14 weeks之前21:48