Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
内容由Michael de Groot and Michael de Groot - @stayingaliveuk提供。所有播客内容（包括剧集、图形和播客描述）均由 Michael de Groot and Michael de Groot - @stayingaliveuk 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Michael de Groot on the Business Infrastructure Podcast
Manage episode 363053386 series 1710294
内容由Michael de Groot and Michael de Groot - @stayingaliveuk提供。所有播客内容（包括剧集、图形和播客描述）均由 Michael de Groot and Michael de Groot - @stayingaliveuk 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you tired of pouring time and money into marketing efforts that just don’t connect with your audience? Have you been told to simply “tell a good story” but still aren’t seeing the sales boost you were hoping for? It’s time to discover the power of strategic storytelling.
Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.
In this episode, Michael shares tips to:
Uncover the vital role of an enthralling business story in attracting and retaining customers,
Tap into emotional connections for authentic, captivating stories that audiences will love, and
Create impactful marketing videos that zero in on customer concerns and drive engagement.
He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.
Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!
Resources
Books:
Why Is Storytelling So Important?: download Michael’s free e-book.
The Hero’s Journey: a book by Joseph Campbell.
Websites:
Staying Alive UK: the main website of Michael’s company.
Michael’s Storytelling Online Workshop Replay: an online workshop that will give you the foundation for bringing your business story alive in everything you create online and offline.
Storytelling on LinkedIn: Michael’s online course, available on Udemy.
Connect with Michael: access a full, curated list of other resources from Michael, including his social media profiles, bio, and his special interests in pickleball and taiko drumming!
Originally published via: https://www.eqbsystems.com/podcast/253-small-business-advisors-crafting-the-perfect-business-story-with-michael-de-groot/
99集单集
分享
Manage episode 363053386 series 1710294
内容由Michael de Groot and Michael de Groot - @stayingaliveuk提供。所有播客内容（包括剧集、图形和播客描述）均由 Michael de Groot and Michael de Groot - @stayingaliveuk 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you tired of pouring time and money into marketing efforts that just don’t connect with your audience? Have you been told to simply “tell a good story” but still aren’t seeing the sales boost you were hoping for? It’s time to discover the power of strategic storytelling.
Our next featured small business advisor is Michael de Groot, the Chief Storyteller at Staying Alive UK. As Dutchman born living in the UK and born to an Anglo-Indian mother, he has quite the story to tell himself as he starts off by revealing his journey from the textile industry to video production.
In this episode, Michael shares tips to:
Uncover the vital role of an enthralling business story in attracting and retaining customers,
Tap into emotional connections for authentic, captivating stories that audiences will love, and
Create impactful marketing videos that zero in on customer concerns and drive engagement.
He also walks us through his 13-step process for crafting a perfect business story. It involves several essential elements such as understanding your clients’ needs, identifying emotional drivers, and selecting an appropriate narrative structure. The process enables you to create a customized, memorable, and impactful story that resonates with existing customers and converts leads into new customers.
Discover the art of storytelling and why you should avoid advertisements if you want to make meaningful connections with your customers!
Resources
Books:
Why Is Storytelling So Important?: download Michael’s free e-book.
The Hero’s Journey: a book by Joseph Campbell.
Websites:
Staying Alive UK: the main website of Michael’s company.
Michael’s Storytelling Online Workshop Replay: an online workshop that will give you the foundation for bringing your business story alive in everything you create online and offline.
Storytelling on LinkedIn: Michael’s online course, available on Udemy.
Connect with Michael: access a full, curated list of other resources from Michael, including his social media profiles, bio, and his special interests in pickleball and taiko drumming!
Originally published via: https://www.eqbsystems.com/podcast/253-small-business-advisors-crafting-the-perfect-business-story-with-michael-de-groot/
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类似 Share Your Story 的节目
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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…
continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Asian Efficiency is the leading website on time management and productivity. Learn how to be efficient, get things done (GTD), and stay motivated.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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