Ep. 163 - AI: Introducing Your New Unpaid Team Member

She Talks Business

Turns Hours of Work Into Minutes with AI

Welcome to the first episode of a new season in collaboration with Mary Fearon! For this series of conversations, Mary Fearon and I will be talking all about AI.

Mary and I both run marketing agencies, and we've started introducing AI into our team workflows and personal lives. If you're a small business looking to learn how AI can help you save time and effort, this is a great introduction.

With AI, we've been able to streamline our processes, freeing up more time for what we do best!

Mary is the founder and CEO of On Prpose, a company helping entrepreneurs and businesses tell their stories effectively. With a keen eye for uncovering hidden narratives, Mary and her team excel at distilling complex information into compelling, relatable content.

Mary has helped hundreds of companies in complex industrial and technical businesses, including agriculture, manufacturing, mining, construction, engineering, and more. Varied experience has honed her ability to find and communicate the essence of a business or industry, no matter how technical or nuanced. She believes in the power of storytelling to capture complexity while making it interesting and relevant to the audience.

The Number 1 Way We Use AI

AI has saved us from blank-page syndrome—it’s an amazing brainstorming partner. When starting a new project or wanting to create something from scratch, we both have noticed how quickly AI can take us from an abstract idea to something to work with. It eliminates five hours of coming up with a rough draft and instead gives us that time to focus on refining the copy, adding a brand voice, and focusing on the end result.

Where to start with AI?

There are many AI options to choose from and each one has its own benefits and drawbacks. Pick one, get to know it really well, and then you're more able to make a judgement on how you like using AI in your business and what features you may be looking for in other AI options.

In this episode, we also discuss increasing the quality of your prompts. The better your prompts, the better and more effective your results will be. Instead of thinking about how to search for a result, picture how you would give context and instructions to a coworker.

Tune in to hear all about some fun ways we've used AI outside of work! It has helped us come up with dinner ideas, gift ideas, or even how to track macros. There are so many ways to use AI and save valuable time.

The biggest takeaway for business owners who are hesitant to begin working with AI is that it is a tool. While AI helps us do our work faster and more efficiently, it will never be able to replace the wisdom, culture, and perspective humans bring to our work. The relationships, inspiration, and ideas fueling our business will never start with AI but can be developed and come to fruition much faster with its help.

If you'd like more information about the AI in Business workshop Mary and I plan to host, sign up for our waitlist here: lisalarter.com/ai.

What’s In This Episode

• How marketing agencies use AI
• Enabling speed and reducing refining time
• Resistance to AI and “AI snobbery”
• Fun ways to use AI in your personal life

What To Do Next

Visit lisalarter.com/e163 for all resources from this episode.