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Crossing the t’s and Dotting the I’s: Rules of Email Marketing
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In this episode of Sincerely Yours, we dive into email marketing rules. Learn about the fundamental rules and regulations of email marketing campaigns in Australia and Europe. We discuss the Australian Privacy Laws and the Spam Act, which companies must comply with before conducting email marketing campaigns. We also cover the requirements for subscribing and unsubscribing and the GDPR opt-in regulations. Finally, we share excellent tips and tricks to ensure businesses comply with legal requirements to avoid significant consequences. Whether you are a business owner, content creator, or marketer, this podcast episode will help you cross the t's and dot the i's to ensure your email campaigns are compliant and you're protected from disputes arising from data issues. Tune in to this episode to learn more about email marketing rules!
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