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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Mario Leo: Sportsbiz, digital, the need of New Year resolution
Manage episode 281319311 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94集单集
分享
Manage episode 281319311 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Trends of 2020 - "clubs have 'thought beyond the norm' and I don't think it will go back"
The 'two extremes' from Covid - the need for fans to support them v the need for money from sponsors
What activities created by the Covid crisis will persist after the virus is beaten
Getting by giving - the authenticity of the Marcus Rashford story
The way clubs talk to their fans - the problem of 'closing the reality gap'
The psychological move of sports social media after Covid-19 hit
The movement of the social media platforms over the last year - why Mario got it wrong on Instagram and TikTok is "an ocean of content"
Facebook's problems, its legal issues and the effects on sports clubs
The political dimension to curbing the social media platforms
The problem with fake social media advertising metrics. The lack of transparancy
The one country trying to license valid social media metrics
How Mario has investigated the problem
The problem of the Nielsen approach and CPM as an estimate
Why a European Super League will happen and World Cups will be staged every two years
The importance of CSR and being fancentric
The risk of clubs going all-out for promotion
The assumption that fans will come back automatically
Rich Luker's '2% solution'
Marketers letting go of big numbers of engagement and concentrating on real numbers
Mario's tips for running club accounts in 2021
94集单集
所有剧集
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类似 Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Journalist Bruce Martin gives racing fans an inside look at the exciting world of the NTT INDYCAR SERIES in this fast-paced podcast, featuring interviews with the biggest names in the sport.
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continue reading
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…
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
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