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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Rich Luker: How to foresee the future of sports fans
Manage episode 280781515 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
TOPICS
"In 1988 there was absolutely no systematic research on sports fans in the US"
Why sport fandom was linked with the economy and wealth until 2010
"If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14."
The problems of seasonality, looking only at one sport, studying it 'all the way'
Starting ESPN Sports Poll and then buying it out
Measuring free time and the effects of Covid-19
The drastic challenges facing the sports industry before the pandemic
Studying two paradigm shifts in his research
the changing nature of sports media consumption
the invention of the smartphone taking the internet 'off the desk'
Why 2026 was set to be THE critical year as every new adult would now grow up with smartphones
Why these fans will not 'come back' at 35 because they were never there in the first place
The growth of post-war PE in the US and how 'making it fun' created sports
"That was the only real investment in sports fans"
The importance of the bonding experience with your parents (mainly Dad)
Why tattoos are a 'canary in the coalmine' for sports stories
Why no-one is paying attention to community in sports but the lack of it is the biggest threat?
CRM in sports is just 'transactional and transitional'
The lack of research into young children's preferences
"The biggest change is change itself... everything is fluid. Being a human being is the only thing that is constant"
Asking the sports team owners "what they sell?"
Comparing esports with the poker phenomenon
The Luker plan for sports post Covid - community, young fans, revolutionising the gamecast and bringing sports to the fans
Who is the instigator of community?
Signs of hope and worry - finding sports' Anthony Fauci.
94集单集
分享
Manage episode 280781515 series 1924107
内容由MrRichardClarke提供。所有播客内容（包括剧集、图形和播客描述）均由 MrRichardClarke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
TOPICS
"In 1988 there was absolutely no systematic research on sports fans in the US"
Why sport fandom was linked with the economy and wealth until 2010
"If you go to your first baseball game before you are five you go to 58% more games per year than if you go to your first game at 14."
The problems of seasonality, looking only at one sport, studying it 'all the way'
Starting ESPN Sports Poll and then buying it out
Measuring free time and the effects of Covid-19
The drastic challenges facing the sports industry before the pandemic
Studying two paradigm shifts in his research
the changing nature of sports media consumption
the invention of the smartphone taking the internet 'off the desk'
Why 2026 was set to be THE critical year as every new adult would now grow up with smartphones
Why these fans will not 'come back' at 35 because they were never there in the first place
The growth of post-war PE in the US and how 'making it fun' created sports
"That was the only real investment in sports fans"
The importance of the bonding experience with your parents (mainly Dad)
Why tattoos are a 'canary in the coalmine' for sports stories
Why no-one is paying attention to community in sports but the lack of it is the biggest threat?
CRM in sports is just 'transactional and transitional'
The lack of research into young children's preferences
"The biggest change is change itself... everything is fluid. Being a human being is the only thing that is constant"
Asking the sports team owners "what they sell?"
Comparing esports with the poker phenomenon
The Luker plan for sports post Covid - community, young fans, revolutionising the gamecast and bringing sports to the fans
Who is the instigator of community?
Signs of hope and worry - finding sports' Anthony Fauci.
94集单集
所有剧集
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continue reading
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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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