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#169 Thomas van Schaik - Co-Founder, The Athlete Brand
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Welcome to episode 169 of Sports Management Podcast.
Thomas van Schaik is a brand strategist with over 25 years of experience in athlete branding and the author of "The Athlete Brand Book". He helps athletes build better brands, boosting their independence, influence, income, and impact.
We spoke about:
- What is athlete branding
- The three C’s
- His time with Adidas
- Trust in the sports industry
- The importance of AI in branding?
- The concept on “1000 fans”
And much more!
https://theathletebrand.com/products/the-athlete-brand-book
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