51. Social Business Model Canvas: Value Propositions

Strategy Made Simple

The business model canvas is a powerful tool to get a quick sense of how a business works. It can also be used to show how businesses can create social good.

Value propositions form part of the foundation of a business. By clarifying your value proposition, you can focus your business in on the things that amplify that value.

We also go over how to create value using the UN Sustainable Development Goals as a foundation, and use Grameen Bank as a case study in how to model a social business.

00:00 - Intro 00:26 - Title 00:58 - Bain and Co. Pyramid of Value 02:18 - "Jobs to be done" theory 05:54 - Social value & the UN SDGs 07:41 - Case Study: Grameen Bank 10:09 - Treatments vs. Cures 11:14 - Outro

---

You can continue the conversation by joining SocialEconomyConnect.com. Social Economy Connect is a free mutual support platform for practitioners, social entrepreneurs, co-op members and developers and third sector supporters to discuss issues and solutions with a focus on social outcomes in the economy.

Resources: Business Model Generation: https://www.strategyzer.com/books/business-model-generation

Bain and Co. elements of value: https://media.bain.com/elements-of-value/# Know Your Customers’ “Jobs to Be Done” by: Clayton Christensen: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done United Nations Sustainable Development Goals: https://www.un.org/sustainabledevelopment/sustainable-development-goals/ Grameen Bank: www.grameen.com and founder Muhammad Yunus's book: https://www.goodreads.com/book/show/33785340-a-world-of-three-zeros

Get the Strategy Made Simple social business model canvas: https://strategymadesimple.ca/social-business-model-canvas-signup

Transcript available on the Strategy Made Simple blog: https://strategymadesimple.ca/blog

For more information visit strategymadesimple.ca

Contact Matthew: Twitter: @MatthewRempel Email: [e-mail]

Scripted, recorded and edited by: Matthew Rempel Music provided by: epidemicsound.com

---

Marketing Social Enterprise is a project of Strategy Made Simple - StrategyMadeSimple.ca

Please visit our website for more social enterprise development articles, podcasts, and features and to see what coaching can do for your social enterprise.

---

Do you have questions about Strategy Made Simple or social enterprise more generally? Please tweet @MatthewRempel or email [e-mail].

Sign up for our newsletter.

Watch on Youtube

Listen on iTunes

Google Play

Stitcher

Strategy Made Simple: Keep it simple.