SE06 EP10: Is the shift to subscription economy delivering long term sustainability benefits? With Rui Ferreira, CCO of ONTO

Sustainably Influenced

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What is a subscription model?

A subscription model is a business model in which a customer pays a recurring subscription fee in order to receive products or a service. The popularity of a subscription model has changed the trajectory of how we as a society consume media, art, products and how we approach commercial services.

Royal Mail has reported that 26% of Brits are now signed up to subscription boxes, either for themselves or as a gift for others. The value of this market in the UK is predicted to be £1.8 billion by 2025. The pandemic over the last 18 months massively accelerated this trend as consumers limited trips outside the home to shop. Whether its coffee, candles, weekly meals or shaving gear subscription boxes are big business.

Sources:

The pandemic is boosting the shift to a subscription economy – but is this shift delivering sustainability benefits?

Special thanks to Bliss Staple (Founder of Or Collective) and Rui Ferreira (CCO of Onto) for providing their comments in today's episode. You can follow us over on @sustainablyinfluenced and email info@sustainablyinfluenced.com with questions, feedback and guest suggestions.

You can also catch us weekly on The Gadget Show on Channel 5 @7pm (GMT).

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