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The power of language when talking about tax with Kirstie Skates
Manage episode 371488667 series 2762247
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Have you ever wondered about the language we use when we talk about tax? And does that language influence or betray how we feel about tax as individuals or as a society? It turns out it is a hot topic of discussion.
In this episode of Taxing Matters, we are delighted to be joined by Kirstie Skates, founder of “Illume Linguistics”. Illume Linguistics are a team of linguistics experts who specialise in using techniques from language science to analyse organisational customer and community discourse. Their focus is on identifying the underlying assumptions and gaps in understanding that get in the way of effective communication between organisations and the people they want to connect with.
Kirstie has worked in the field of organisational and individual behaviour change for over 20 years and has always been fascinated by the power of language to reveal people's beliefs about themselves, others, and the world around them.
We discuss, in this episode of Taxing Matters, Kirstie's recent research paper - published in December last year - on the fascinating topic of how tax is framed by the private client industry and linguistic analysis which was commissioned by the “Good Ancestor Movement”.
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