Google's AI Aftershock: Expert Explains How to Thrive in the New Search Landscape

Tech Companies Tech Brief By HackerNoon

This story was originally published on HackerNoon at: https://hackernoon.com/googles-ai-aftershock-expert-explains-how-to-thrive-in-the-new-search-landscape.
I spoke with Anna Lebedeva, former Head of Marketing at Semrush, about the ramifications of recent AI-focused Google search engine optimization changes.
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Google recently introduced AI-generated summaries to its search results. This seismic shift has left many content creators and website owners reeling. But within this upheaval lies a world of opportunity, especially for smaller businesses and niche websites willing to embrace change and adapt their strategies. Anna Lebedeva, a seasoned expert, marketing consultant, and former Head of Marketing at [Semrush](http://semrush.com) - the SEO tools company - explains how to adapt.