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Peter Dering of Peak Design: Building a $100m+ Brand with Purpose.

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Manage episode 419822113 series 3517081
内容由Ted Hesser提供。所有播客内容(包括剧集、图形和播客描述)均由 Ted Hesser 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.

00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing 47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans 01:15:54 The Power of Branding
  continue reading

14集单集

Artwork
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Manage episode 419822113 series 3517081
内容由Ted Hesser提供。所有播客内容(包括剧集、图形和播客描述)均由 Ted Hesser 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Peter Dering, founder and CEO of Peak Design, discusses his views on conscious capitalism. For the environment, for employees, and for customers. This is a case study in ethics, and successful brand building, in business.

00:00 Intro 04:08 Peak Design's History & Office Space 07:07 From Humble Beginnings to Industry Leader 14:27 Navigating Business Without Investors 26:29 Climate Neutral: A Deep Dive into Carbon Offsetting 39:59 Controversies of Carbon Markets 44:02 Addressing Greenwashing 47:36 PFAS 52:22 Future of Peak Design 01:10:20 Creative Employee Compensation Plans 01:15:54 The Power of Branding
  continue reading

14集单集

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