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The Key to Effective B2B Positioning w/ Carla Trobak [Episode 3]
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In this episode of the 5 Million Milestone podcast, we're joined by Carla Trobak - B2B marketing consultant and co-founder of Bench Strength Marketing. Carla shares her expertise on how effective messaging and positioning can build trust and differentiate B2B companies in competitive markets.
Whether you're a business owner, marketer, or looking to build a stronger brand, this episode offers valuable insights to help you resonate with your B2B audience.
⏱️ Timestamps:
0:00 Episode intro
1:45 Carla explains her approach to helping B2B companies improve their messaging to resonate with customers
11:58 Importance of targeted marketing vs. broad "marketing to everyone"
19:35 Strategies for differentiating your business in a commoditized market
28:01 The importance of involving different departments in contributing to messaging and positioning
33:40 Addressing concerns about ROI of investing in strategic marketing activities like messaging and positioning
38:31 The benefits of defining messaging upfront before engaging in tactical marketing activities
In this episode you will learn:
- How understanding who you're selling to, their pain points, and how your solutions benefit them is crucially important for success.
- How focusing on specific niches where you have a strategic advantage instead of trying to appeal to everyone is essential, even for small businesses.
- How to differentiate your offering by highlighting your expertise, showcasing customer success stories, and emphasizing what makes your people and technology stand out.
- How to get input and buy-in on messaging from all customer-facing teams, not just sales and marketing.
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