How Melissa Withers is Cultivating Companies Beyond Exits

The Angel with Michael Conniff

In this episode of "The Angel" with Michael Conniff, Melissa Withers, Managing Partner & Co-Founder of RevUp Capital, joins as a guest to discuss their unique approach to investing in startups.

Melissa shares insights into RevUp's non-dilutive revenue-based investment model, which focuses on long-term growth rather than short-term exits. Unlike traditional equity models, RevUp invests in companies based on their revenue potential, allowing for flexibility and support throughout the journey. With a track record of almost a decade, Melissa emphasizes the importance of a diversified capital toolkit for early-stage companies.

The conversation delves into the nuances of RevUp's investment strategy, highlighting the benefits for founders, such as non-dilution and flexibility in capital usage. Melissa breaks down the repayment structure, emphasizing the alignment of interests between RevUp and the companies they invest in.

She also discusses the selection criteria for investments, focusing on factors beyond just revenue, such as team dynamics and unit economics. Melissa emphasizes the importance of building strong relationships with founders, likening the investment process to a partnership built on trust and mutual respect.

Furthermore, Melissa shared examples of success within RevUp's portfolio, ranging from companies with unconventional exits to those still in operation today. She stressed that success is defined more broadly in their model, often reflecting the founder's goals and aspirations rather than solely focusing on financial returns.

Throughout the conversation, Melissa highlighted RevUp's commitment to supporting founders and building long-term relationships, challenging the cynicism often associated with traditional venture capital models. She emphasized the importance of aligning with founders' interests and goals, promoting flexibility, engagement, and a broader understanding of success.

Overall, the episode provides valuable insights into the evolving landscape of startup funding and the role of alternative investment models like RevUp Capital in supporting entrepreneurial growth.