Why do we design with assumptions rather than data

The Arrow North Show

In the constantly evolving landscape of design, the battle between data-driven decisions and intuitive assumption-based design is ongoing. In this podcast, I will delve into why numerous companies, stakeholders, and "designers" frequently become enamored with their initial product vision, often at the expense of user needs. Additionally, I will explore strategies to remain attuned to user needs and the correct approach to introducing novel concepts. It offers insights into why assumptions, guided by experience and intuition, often lay the groundwork for innovation and exploration in design, leading to fresh, uncharted solutions. I will unfold the rationale behind this strategy, examining its impact and the balance required to harness its full potential while mitigating inherent risks.