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Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives
Manage episode 286368886 series 2806623
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Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burnout as a marketing team, how good management is like good football, the key operating disciplines that successful teams follow, and much more.
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