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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 45: A concrete approach to TikTok with Andrew Athias
Manage episode 356864201 series 2941560
内容由Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant提供。所有播客内容（包括剧集、图形和播客描述）均由 Ayo Abbas, Marketing Consultant, Ayo Abbas, and Marketing Consultant 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.
This interview was recorded the morning after Philadelphia’s loss in the Superbowl.
In this episode:
- How his boss reached out to him to join their firm even though they had no social media presence
- What makes a good video and content
- And how employees and contractors are now approaching him to be featured on TikTok
- How to measure success on TikTok
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.
The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.
Ways you can support this show
If you like this show don’t forget that you can help me to spread the work by:
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- Or telling a friend about the show who you think will benefit.
Your support is much appreciated and helps more people to get to hear our interviews
Resources
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