Finding Your Missing Link With Danielle Watson | MGT022 The Busy Marketer Podcast With BJ Smith podcast

45:46

I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financial side of business. Darryl Lyons is a small business owner and financial expert. We talk what marketers and business owners need to pay attention to when it comes to financial and business decisions. And the big question ... Are you done yet? Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/26 Leave a questions for future episodes at https://BJSmith.co/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Rand Fishkin of Moz on Google's Deep Learning 22:05

9 years之前22:05

22:05

This is a preview of my new show called the TechMedia Podcast inside Internet Summit. Rand Fishkin of Moz talks about Google's two algorithm system, The Princess Bride, and why Content is NOT King! He'll be at Internet Summit for the Wednesday (11/18/2015) afternoon keynote.

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Becoming a Connector with Michael Roderick 1:10:09

10 years之前1:10:09

1:10:09

Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24 We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/24 Leave a questions for future episodes at https://BJSmith.co/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Truths about Content Marketing with Brian Honigman 1:05:31

10 years之前1:05:31

1:05:31

Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is also a speaker on the topic--helping his audience create actionable strategies for more effective content marketing and social media. And--for those of us who are Twitter chat fans--you can hang out with Brian each month on his #InsiderChat. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://BJSmith.co/23 Leave a questions for future episodes at https://BJSmith.co/ask. Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Finding Your Missing Link with Danielle Watson | MGT022 40:25

10 years之前40:25

40:25

What does digging in the dirt have to do with understanding your personal brand? Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her wheels and deftly skirt the mental obstacles that have kept her boxed in so she can create fulfilling work, relationships, and a lifestyle way outside the ordinary. Visit the Show Notes page for more details from this interview and links to everything we discuss. https://bjsmith.co/22 Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Jack-of-all-trades, Master of Two with Stan Genadek | TBM 026 1:04:50

10 years之前1:04:50

1:04:50

Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus! Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/26 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Sticky Branding with Jeremy Miller | TBM 025 46:07

10 years之前46:07

46:07

For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was their brand. Jeremy has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors to find out what it takes to create a sticky brand. Listen to Jeremy’s story and his amazing advice in this episode. Jeremy's book, Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand , was written as a branding playbook to allow companies to go through the steps of building a brand. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/25 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Focused Social Media Marketing with Ahna Hendrix | TBM 024 1:02:03

10 years之前1:02:03

1:02:03

Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. According to guest Ahna Hendrix, social media is becoming very deep. When she started only a few years ago, you could be an expert in all areas. Today it’s not authentic to say you’re a social media professional and not focus on one core network. We discuss the importance of working with experts that focus on certain areas of social media marketing and how she built ARCH Digital Agency with this in mind. “The Avengers” of digital marketing. We also talk about the joys and trials of being an entrepreneur. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/24 Leave a questions for future episodes at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Fixing the Communication Gap Between Marketers and Developers with David Workman | TBM023 1:05:54

10 years之前1:05:54

1:05:54

One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers. David Workman of Delta Apparel shares with us how he bridges the communication gap and gives great advice to marketers looking for a solid working relationship with their development team.…

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Focusing on your audience and their needs with Susan Baier | TBM 022 1:13:00

10 years之前1:13:00

1:13:00

Why Do Most Start-ups Fail? The top reason? They make products no one wants. This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to ensure my business is successful. Susan is the only person you know who specializes in quantitative attitudinal audience segmentation. Traditional segmentation focuses on how a person looks on paper. Age, gender, income level, etc. Susan focuses more on what matters to those people – Attitudinal segmentation. Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarketer.com/22 Leave a questions for BJ or Susan at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Why You Should Listen to Podcasts: National Podcast Day | TBM021 32:47

10 years之前32:47

32:47

Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts. Show Notes: http://TheBusyMarketer.com/21 NationalPodcastDay.com Some of My Favorite Podcasts Trail Runner Nation Social Media Marketing Podcast with Michael Stelzner UnPodcast with Scott Stratten and Allison Kramer Parenting Adventures Podcast Ask Pat Smart Passive Income The Podcasters' Studio with Ray Ortega The Audacity to Podcast with Daniel J. Lewis Podcasters' Roundtable Online Marketing Made Easy with Amy Porterfield Inside Social Media with Rick Mulready Social Media Pubcast with Jon Loomer Jay Today with Jay Baer Ask Gary Vee with Gary Vaynerchuk Entrepreneur on Fire with John Lee Dumas The Solopreneur Hour with Michael O'Neill Internet Business Mastery with Jason Van Orden and Jeremy Frandsen Conversion Cast with Tim Paige The Owner's Mind with Chris Brogan The New Business Podcast with Chris Ducker Podcast Answerman with Cliff Ravenscraft This is Your Life with Michael Hyatt 48 Days with Dan Miller SEO 101 Social Triggers Insider with Derek Halpern Aaron's World Digital Marketing News Ad Customizers for Google AdWords Facebook Media Twitter Tailored Audiences: Audience Upload and Look-alike-only Targeting If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Website Optimization and Content Marketing with WordPress Expert Greg Taylor | TBM 020 1:00:56

11 years之前1:00:56

1:00:56

Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge. Mentors Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business. Digital Marketing Data When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them. Why WordPress? Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and “intuitive”. Very much the same reasons why I built this website on the platform. Website Optimization One of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality. Content Marketing Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important. Show Notes: http://TheBusyMarketer.com/20 Digital Marketing News #TBMnews Facebook Video Updates: View Count & Related Videos Facebook Wants to Know Why Users Hide Ads Sweigh, Inc. Unveils New Design and HTML5 Format If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Social Media Marketing for Small Organizations & Nonprofits with K.P. Kelly | TBM 019 1:00:06

11 years之前1:00:06

1:00:06

How do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit. Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations. He also tells us about his upcoming 255 mile run across Ohio to raise money and awareness for charity. Get more information in the show notes at http://TheBusyMarketer.com/19 . #TBMnews : Digital Marketing News Facebook Encourages Link Sharing & Penalizes Click-baiting Twitter’s New Training Program for Digital Marketers, Flight School Google Authorship Removed from Search Results If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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Social Media Marketing and Employee Advocacy with Brian Fanzo | TBM 018 1:02:48

11 years之前1:02:48

1:02:48

Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy. Employee Advocacy Engage your employees and let them be active participants in spreading your message. Use internal stories to relate with your community. Upcycling Content Take a great piece of content and utilize it across multiple social networks and in multiple formulas. For example, you could take a video or podcast and turn it into a blog post and then make an infographic and then make a slideshare. Of course you can share all of this across your social media platforms. You will reach a broader audience this way without the need to come up with tons and tons of new content. Getting Started with Social Media Marketing Set Goals Listen Use Social Listening and Productivity tools to make it easier Visit the Show Notes page for a list of productivity tools and more details about this episode. http://TheBusyMarketer.com/18 Digital Marketing News Google announces Website Call Conversions New Vine app allows users to upload and edit video for more flexibility If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask . Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!…

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How to do Branding the Smart Way with Sari Gabbay of U2R1 Media | TBM 017 58:41

11 years之前58:41