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内容由Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility
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E31: How to Legally Protect Your Brand with Casey Handy-Smith, Esq.
Manage episode 356094114 series 3300772
内容由Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.
In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy.
We also talk about Casey’s own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn.
"By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-Smith
To read a full transcript of the episode, visit: LUMOS MARKETING
Free resources from this episode:
Curious to know what you may be missing on the legal side of your business? Use Casey’s Legal Business Audit guide to help you find out and get your legal house in order.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Connect with Casey Handy-Smith:
Website: chandylaw.com
LinkedIn: Casey Handy-Smith
Instagram: @contractcasey
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
68集单集
分享
Manage episode 356094114 series 3300772
内容由Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert提供。所有播客内容（包括剧集、图形和播客描述）均由 Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert, Tania Bhattacharyya | Thought Leadership Strategist, and Linkedin Marketing Expert 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Casey Handy-Smith is the founder and managing attorney of C. Handy Law, an intellectual property and entertainment law firm. She partners with Black creatives and entrepreneurs to build a solid legal foundation and negotiate their worth.
In this episode, Casey shares actionable advice on getting your legal house in order as a personal brand or creative entrepreneur, dealing with the inevitable legal hurdles in business, and treating your IP as an asset you can leverage into your legacy.
We also talk about Casey’s own thought leadership journey and the process of rooting into her passion, story, and lived experience to grow her brand and business on LinkedIn.
"By showing up as a thought leader and really leading with my passion and "why," I'm attracting the type of people I want to attract. It doesn't feel like visibility for the sake of visibility, but centered around a larger purpose." - Casey Handy-Smith
To read a full transcript of the episode, visit: LUMOS MARKETING
Free resources from this episode:
Curious to know what you may be missing on the legal side of your business? Use Casey’s Legal Business Audit guide to help you find out and get your legal house in order.
Click here to get your first episode of the Thought Leadership Clarity Course, for free!
Connect with Casey Handy-Smith:
Website: chandylaw.com
LinkedIn: Casey Handy-Smith
Instagram: @contractcasey
Want free thought leadership support straight into your inbox? Sign up for the Firestarter Newsletter at https://lumosmarketing.co/firestarter
Connect with Tania Bhattacharyya:
LinkedIn: Tania Bhattacharyya
Instagram: @taniabhat
Website: lumosmarketing.co
Produced by Ideablossoms
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
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