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Season 4, Episode 9: How to Attract New Families to Your Child Care Center, with Molly Hichens
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Molly Hichens is a second-generation owner at Bright Beginnings Preschool, which has three locations in Charlottesville, Virginia, and is about to celebrate 40 years in business! She’s also an accomplished child care consultant and speaker.
In this episode, Molly breaks down some tips for how child care center leaders can attract new families!
Those tips include:
- Highlighting three to five unique selling points, also known as value propositions
- Make the tours special for prospective families (and check out Molly's 2023 podcast on that topic to go deeper and get even more tips!)
- Follow up, even if a family chooses a different center
- And more!
To learn more about Molly and her work, visit IMollyHichens.com, or email her at info@mollyhitchens.com.
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