It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
内容由Bronto Marketing Platform提供。所有播客内容（包括剧集、图形和播客描述）均由 Bronto Marketing Platform 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Episode 049: What’s Your Amazon Strategy?
Manage episode 232883059 series 1523350
内容由Bronto Marketing Platform提供。所有播客内容（包括剧集、图形和播客描述）均由 Bronto Marketing Platform 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business.
In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense.
You’ll hear about:
· Why you should have an Amazon strategy, even if you don’t sell on the marketplace.
· How Amazon product searches impact retailers.
· Ways to determine your key differentiators and why they’re so important.
· How products’ categories impact your strategic approach.
· Ways to compete with Amazon when you’re both in the same product category.
· How post-purchase email messaging fits into your Amazon strategy.
To contact Brian or learn more about his services:
Email: Brian@Enceiba.com
Websites:
https://www.billiondollarb2becommerce.com/
Twitter: https://twitter.com/beckecommerce
82集单集
Episode 049: What’s Your Amazon Strategy?
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
分享
Manage episode 232883059 series 1523350
内容由Bronto Marketing Platform提供。所有播客内容（包括剧集、图形和播客描述）均由 Bronto Marketing Platform 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business.
In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense.
You’ll hear about:
· Why you should have an Amazon strategy, even if you don’t sell on the marketplace.
· How Amazon product searches impact retailers.
· Ways to determine your key differentiators and why they’re so important.
· How products’ categories impact your strategic approach.
· Ways to compete with Amazon when you’re both in the same product category.
· How post-purchase email messaging fits into your Amazon strategy.
To contact Brian or learn more about his services:
Email: Brian@Enceiba.com
Websites:
https://www.billiondollarb2becommerce.com/
Twitter: https://twitter.com/beckecommerce
82集单集
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类似 The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
