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#62 Making a Business Out of a Hobby with Emilie Otto
Manage episode 366741443 series 3303403
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This week on the podcast, I spoke with Emilie Otto, who is the owner of House of Hobby, an art studio for budding artists in Perth.
House of Hobby hosts up to seven workshops a week and the business has created a vibrant community of hobbyists who love to come together and share their passion for art.
In the podcast, we talk about:
- How Emilie went out on a whim and bought House of Hobby during COVID... and how it actually worked in her favour!
- The marketing methods Emilie uses to get her business up front and centre.
- The power of an email newsletter and how Emilie sells most workshop tickets through this process.
- Emilie's onboarding process to make sure all art teachers create a consistent 'vibe' for workshop participants.
- What Emilie has struggled with on her journey.
- What Emilie loves the most about her business - and what drives her to get up each day to keep running an epic art community.
…and loads, loads more.
If you've ever wanted to own and run a brick and mortar creative business, then this is the podcast you need to listen to!
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(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
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