Does Your Podcast Format Match Your Podcast Goals?

The Company Show

Podcasts can come in a lot of different shapes and sizes, and one of the first decisions you need to make as a podcaster is what type of show you want to create.

This is one of the biggest early stumbling blocks company podcasters can run into, and the consequences of making the wrong choice can be severe when it comes to actually getting any value out of the project.

Often, when people think "podcast", they think: "interview," but it's not that clear cut, and selecting the wrong format for your business goals can mean you invest a huge amount of time and resources in something that will be… sort of okay, but maybe not that great. Depending on which of the Blueprints you're using, and which specific success metrics matter the most to you, not to mention your specific needs around time and budgetary investment, there are styles of show that make more or less sense for your business.

The most important consideration is how well a specific format helps you meet your overarching, and specific podcasting goals.

Creating a show with the wrong format for your goals means you are putting yourself at an immediate disadvantage when it comes to making progress toward your business objectives, and it’s all too common for businesses to put tons of effort into a podcast - and make amazing content- but not see the kind of bottom-line impact they need to justify the work.

We're going to talk about Interviews, Solo episodes, Co-hosted conversations, Panel Discussions, Demonstrative Shows, Documentary style, Clip Shows, and Lives. There are other formats of course, like narrative, fiction, news, and more – but these are the ones most likely to find a place in podcasts that exist AS businesses, or are passion projects. We’re always balancing the desire to create with the needs of a business, and while quality is always critical, efficiency matters too!

Tune in to the full episode to learn about:

• The different podcast episode formats
• and when to use them for different business objectives

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Key Quotes

"Creating a show with the wrong format for your goals means you are putting yourself at an immediate disadvantage when it comes to making progress towards your business objectives." -Megan Dougherty

Next Week on The Company Show

Next week we’ve got a fantastic conversation with Beate Chelette, a business growth architect who is joining me to talk about how and why you should perform research for your show, different ways to leverage one within your business, and some very bad podcasting behavior we do NOT want to see anymore.

We agreed on a lot of things - and also had some different ways of looking at certain strategies, which made for an amazing conversation. Here’s a quick preview, and otherwise, can’t wait to catch you next time!

Resources

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Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing

• State of Business Podcasting Report 2023

Related:

• An Exhaustive List of Different Podcast Episode Formats – and When To Use Them
• How to Choose your Podcast Content (And Format, and Assets and Marketing)

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!