Positioning Your Podcast for Business Growth with Beate Chelette

The Company Show

Aligning your podcast with your business goals is crucial for success, which means you need to set clear podcast goals, choose the right format to achieve those goals, and understand industry best practices.

Today I have the pleasure of sharing with you a conversation that I had with Beate Chelette, the Growth Architect. She's a business strategist and podcast host who provides visionaries and leaders with strategies to grow their authority so they can scale their impact.

Beate and I are talking about changes in the entrepreneurial landscape, having a good understanding of what's going on in your industry and making decisions accordingly, and a good deep dive into the good, the bad, and the terribly ugly of different podcast strategies that we have run across over the years of being in this industry.

So we're operating from the same foundation: podcasts can be leveraged within a business in a way that serves the business itself, listeners, and everyone else involved with the project. But we approached many things in somewhat different ways.

This was a conversation I learned a lot from, and I think you will too.

Tune in to the full episode to learn about:

• The importance of aligning podcast with business strategy
• Using podcasting to build authority and relationships
• Focusing on quality guests and professional production standards
• Strategic guest selection and promotion
• The long-term nature of podcasting for branding and lead generation
• Patience and consistency in building audience and reputation

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Key Quotes

"All you need is one person a year who hears something, who becomes a good client, and everything's paid for.” - Beate Chelette

“Who cares if the downloads are small? Most of the shows we produce, we don't even look at the downloads.” - Megan Dougherty

Resources

One Stone Creative | LinkedIn | Twitter | Facebook | Instagram

Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Beate Chelette Website | Instagram | LinkedIn | Facebook | Twitter

• Listen to her podcast: Business Growth Architect Show
• Take the quiz! What's Your Talent Worth?

Angie Trueblood Instagram | LinkedIn | Twitter | The Podwize Group | Go Pitch Yourself Podcast

Related:

• Does Your Podcast Format Match Your Podcast Goals?
• Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
• How to Measure the Impact of Your Podcast

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!