Build a Brand: Why It’s As Crucial as Your Systems and Processes | E345

The Construction Leading Edge Podcast

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EPISODE 345: What makes a construction company attractive to customers?

In this week’s episode, we’re joined by Anthony Perera, a serial entrepreneur who has successfully built and sold multiple businesses, including a popular mud racing magazine and a multi-state HVAC company.

Today, Anthony shares his journey from his first venture at 19 to his current role in the private equity firm Exuma Capital Partners.

He offers valuable brand-building insights and explains why it’s as crucial as your systems and processes for scaling a business.

Tune in now to discover the secrets behind Anthony’s success and learn how you can apply them to your business.

Let’s jump right into it!

Key Takeaways:

Introduction (00:00)

From a mud racer to a magazine publisher (03:13)

What does it mean to build a brand first? (05:40)

How to build an attractive construction brand (07:53)

From 2 employees to 1,000 employees (10:53)

Documenting processes, tracking, & holding your team accountable (15:05)

How to properly hire and train your people (24:13)

Keys to building a sellable business (31:25)

Top tips when acquiring a business (36:13)

How to get people to buy into a new process (39:18)

Anthony’s private equity firm–Exuma Capital Partners (40:15)

Should you start a business from scratch or acquire an existing one? (45:11)

Rapid-fire questions with Anthony (47:08)

Episode wrap-up (53:16)

Additional Resources:

- Schedule your FREE business evaluation call with our team HERE

- Or send a text message to 877-755-2410 with the word “APPLY”

Keep up with Anthony

- Connect with him on LinkedIn HERE

Book Mentioned

- Traction: Get a Grip on Your Business by Gino Wickman

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.

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