TCF954: Uniforms & Branding

The Contractor Fight with Tom Reber

Which of these better represents your company: Crews without uniforms, company vehicles, or team members fully decked out in company uniforms and gear? Tim and Derek discuss the importance of uniforms and branding for your business. When people see your crew looking professional, they assume you’re the real deal. But, it’s not just about impressing the customers. Uniforms also have a way of bringing the team together, fostering a sense of unity and pride.

In this episode, they discuss:

• The impact of uniforms and branding on the perception of a company’s professionalism
• The connection between branding and company culture
• Derek’s experience with hiring a crew without uniforms
• The importance of company culture and community and how uniforms can contribute to this
• How wearing company gear can boost team morale
• Tim’s preference for not being the face of the company and how it allows employees to feel part of the company

Resources:

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