Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Daniel Rowles, Ciaran Rogers, and Louise Crossley提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Rowles, Ciaran Rogers, and Louise Crossley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Marketing and Sales Synergy: Lead Generation & Account Based Marketing
Manage episode 432027404 series 2427536
内容由Daniel Rowles, Ciaran Rogers, and Louise Crossley提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Rowles, Ciaran Rogers, and Louise Crossley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts?
In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.
We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today!
--
Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing
Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
212集单集
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Manage episode 432027404 series 2427536
内容由Daniel Rowles, Ciaran Rogers, and Louise Crossley提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Rowles, Ciaran Rogers, and Louise Crossley 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts?
In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach.
We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today!
--
Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing
Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
212集单集
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类似 The Digital Marketing Podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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使用Player FM应用程序离线！
