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Ep.9 | Branding 101: Crafting Your Business Identity
Manage episode 414182495 series 3563539
内容由Kristen Slonicki提供。所有播客内容（包括剧集、图形和播客描述）均由 Kristen Slonicki 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, host, Kristen Slonicki, guides you through the essentials of branding.
Explore how to define your brand's purpose, identify your target audience, and craft a consistent visual identity. Discover actionable strategies for creating a compelling brand story and building meaningful connections with your audience. Whether you're launching a new business or revitalizing an existing one, this episode provides practical insights to unlock the potential of your brand. Tune in now and embark on your journey to brand clarity and success.
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Time Stamps:
00:00 - Intro
02:38 - The Elements of A Brand
03:37 - Identifying Your Goal &Targets for Your Brand
06:11 - Finding The Why & Higher Purpose For Your Brand
07:26 - Defining Your Niche Avatar For Your Brand
11:29 - How to Research What Your Ideal Customer Needs
13:01 - Extreme Clarity on Ideal Client & How You Can Serve Your Client
14:30 - How To Give Your Customer Access to Your Brands Offerings
16:11 - Example of Becoming Authentic To Your Brand
17:08 - Getting Clear on Your Brands Value Content Pillars
20:00 - Defining The Energy, Consistencies, & Mood of Your Brand
21:12 - Mind Mapping The Elements of Our Brand
22:02 - Clarity on the Visual Elements of Our Brand
22:22 - Creating A Brand Board
24:15 - Branded Content Templates
24:38 - Getting Your Brand Seen
26:50 - How to Simplify Your Brand Photoshoots
27:52 - Brand Packaging & Brand Personal Touches
28:50 - Brand Logos, Brand Website, Brand Merch, & More
31:00 - Verbal Element of Your Brand
32:42 - Bringing As Much Value To Your Brand As Possible
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About the Podcast
Serial Entrepreneur and Podcast host Kristen Slonicki guides us on a journey to leveling up in life and leadership. Through her insights and guests we learn how to hack our dopamine receptors to pursue healthy hits of dopamine through pursuing excellence.
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