Ep 029 - This Is Pushing Your Audience Away From Working With You

The Efficient Coach

Are you stuck in the cycle of copying big-name influencers, hoping it’ll boost your coaching business?

In this episode, we’re diving into why mimicking their strategies often backfires and how it might even push your ideal clients away.

I’ll share how focusing on connection and authenticity can help you stand out, build trust, and attract the right audience - without chasing trends or trying to be someone you’re not.

If you’ve ever felt overwhelmed by what’s “working” for other coaches on social media, this episode is for you.

Let’s break free from the influencer copycat trap and get back to creating content that’s true to you.

What You’ll Learn in This Episode:

• The problem with copying influencers and chasing trends.
• Why what works for big influencers likely won’t work for you.
• How copying others dilutes your message and pushes ideal clients away.
• The key to building long-term trust and loyalty with your audience.
• Practical tips to create authentic, impactful content that resonates.

Key Takeaways:

• Trends come and go, but connection with your audience is timeless.
• Mimicking big influencers often leads to inauthenticity and disengagement.
• Your ideal clients are looking for YOU, not a copy of someone else.
• Ask yourself, “What will resonate deeply with the people I’m here to help?”

Who Is This Episode For?

• Online coaches feeling overwhelmed by social media trends.
• Coaches struggling to create content that feels authentic.
• Anyone who wants to stop copying influencers and start building a brand that truly resonates.

SEO Keywords:

• Social media content for online coaches
• How to attract coaching clients
• Authentic social media strategy
• Why copying influencers doesn’t work
• Build trust with coaching clients
• Create meaningful content for your audience
• Social media tips for online coaches
• Stop chasing trends in business
• How to stand out as a coach online