Ep 035 - Your Long-Term Marketing Plan

The Efficient Coach

Are you showing up every day, ticking off tasks—posting on Instagram, replying to DMs, creating content—but still feeling stuck? Does it feel like you're working hard but not seeing real progress in your coaching business? In this episode, we dive into why being busy isn’t the same as being productive and how creating a marketing roadmap can give your business the clarity and direction it deserves.

Using real examples from two coaches I worked with this week, I’ll show you how a clear plan can transform your efforts from spinning your wheels to making measurable progress. If you’ve ever wondered whether all the hustle is worth it, this episode is for you.

What You’ll Learn in This Episode:

1. The Problem:
   • The trap of being busy but not productive.
   • How a lack of direction leads to burnout and stagnation.
   • Real-life examples of two coaches overwhelmed by daily tasks but unsure of their long-term path.
2. The Shift:
   • Why consistency without direction is just noise.
   • A powerful analogy comparing your business to a fitness client’s plan.
   • The “aha” moment that helped these coaches realise they needed a roadmap.
3. The Solution:
   • Step 1: Align your personal values with your business goals to ensure you're building a business you love.
   • Step 2: Set clear intentions for why you’re showing up on social media and other platforms.
   • Step 3: Map out a bigger vision for your business to guide your daily actions.
   • Why personalisation is key - your roadmap should reflect your unique audience, goals, and strengths.
4. Call to Action:
   • Take 30 minutes this week to reflect on your long-term goals.
   • Ask yourself: “What do I want, and am I working toward it intentionally?”
   • Start building a business with clarity and purpose, rather than chasing your tail.

Key Keywords for SEO:

• Marketing roadmap for coaches
• How to create a business plan
• Productivity tips for online coaches
• Social media strategy for fitness coaches
• Aligning business goals with personal values
• Overcoming burnout in coaching
• Building a coaching business with purpose
• Long-term vision for business growth
• Coaching business marketing strategy
• Content planning for online coaches