From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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From TV to Telecoms: Mastering Marketing with Nataly Byelous Ep 235 - The Global Discussion
Manage episode 455167884 series 3489726
内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Guest Nataly Byelous, Group Marketing Director at RETN, is in discussion with The Global Discussion Host Simon Hodgkins. In this episode, we explore Nataly's remarkable journey and the critical role marketing plays in the ever-evolving telecommunications industry. With over two decades of experience, Nataly brings a unique perspective, blending creativity, strategy, and resilience.
From TV to Telecommunications
Nataly's career path is as fascinating as it is diverse. She began her professional journey in television as a PR specialist, eventually transitioning to marketing roles across multiple industries. For the past decade, she has been immersed in the tech and telecommunications sectors, contributing significantly to their growth and innovation. Since 2021, Nataly has been leading the marketing efforts at RETN, a global telecommunications network provider that boasts an impressive 135,000 kilometers of network infrastructure spanning Europe, Asia, and North America.
"I like to call myself the Chief Juggler," Nataly shares, underscoring her multifaceted role. Her leadership has been instrumental in elevating RETN's reputation, earning it prestigious accolades like the Best Pan-European Carrier Award.
Driving Connectivity in a Changing World
Telecommunications are the backbone of our increasingly connected world, and RETN's contributions are undeniable. With over 870 points of presence (PoPs) worldwide, the company plays a crucial role in enabling data flow across continents. Nataly emphasized the importance of innovation, sustainability, and adaptability in navigating this complex landscape.
"Even though machines are talking to machines, we're still communicating with people," she noted. Nataly explained how RETN integrates cutting-edge technology with customer-centric strategies to address modern challenges, such as sustainability and ESG compliance. Collaborations with leading vendors like Juniper and Infinera have enabled RETN to implement environmentally conscious solutions while maintaining operational excellence.
The Evolving Role of Marketing
Marketing, according to Nataly, has transformed into a highly dynamic and demanding field. From the explosion of digital channels to the rise of AI-powered tools, the modern marketer's toolkit is both an opportunity and a challenge.
"We've gone from having 30 seconds to make an impression to just 1.7 seconds," she remarked, highlighting the pressure to stand out in an oversaturated market. Yet, she remains optimistic, seeing AI and automation as tools that free up time for strategic thinking and creativity.
Nataly also touched on the importance of maintaining ethical standards in communications, a lesson she learned early in her career. "Trust and reputation are everything," she stressed, encouraging aspiring marketers to prioritize education and integrity.
Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.
Join the newsletter for updates on new episodes.
Watch or listen to The Global Discussion
Web: https://www.theglobaldiscussion.com
Audio Podcast: Spotify | Google | Apple
Video Podcast: https://www.theglobaldiscussion.com
YouTube: https://bit.ly/TGD-YouTube
Follow us on LinkedIn/Social Media
https://www.linkedin.com/company/theglobaldiscussion
Others: X, Instagram, and Facebook
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Manage episode 455167884 series 3489726
内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Guest Nataly Byelous, Group Marketing Director at RETN, is in discussion with The Global Discussion Host Simon Hodgkins. In this episode, we explore Nataly's remarkable journey and the critical role marketing plays in the ever-evolving telecommunications industry. With over two decades of experience, Nataly brings a unique perspective, blending creativity, strategy, and resilience.
From TV to Telecommunications
Nataly's career path is as fascinating as it is diverse. She began her professional journey in television as a PR specialist, eventually transitioning to marketing roles across multiple industries. For the past decade, she has been immersed in the tech and telecommunications sectors, contributing significantly to their growth and innovation. Since 2021, Nataly has been leading the marketing efforts at RETN, a global telecommunications network provider that boasts an impressive 135,000 kilometers of network infrastructure spanning Europe, Asia, and North America.
"I like to call myself the Chief Juggler," Nataly shares, underscoring her multifaceted role. Her leadership has been instrumental in elevating RETN's reputation, earning it prestigious accolades like the Best Pan-European Carrier Award.
Driving Connectivity in a Changing World
Telecommunications are the backbone of our increasingly connected world, and RETN's contributions are undeniable. With over 870 points of presence (PoPs) worldwide, the company plays a crucial role in enabling data flow across continents. Nataly emphasized the importance of innovation, sustainability, and adaptability in navigating this complex landscape.
"Even though machines are talking to machines, we're still communicating with people," she noted. Nataly explained how RETN integrates cutting-edge technology with customer-centric strategies to address modern challenges, such as sustainability and ESG compliance. Collaborations with leading vendors like Juniper and Infinera have enabled RETN to implement environmentally conscious solutions while maintaining operational excellence.
The Evolving Role of Marketing
Marketing, according to Nataly, has transformed into a highly dynamic and demanding field. From the explosion of digital channels to the rise of AI-powered tools, the modern marketer's toolkit is both an opportunity and a challenge.
"We've gone from having 30 seconds to make an impression to just 1.7 seconds," she remarked, highlighting the pressure to stand out in an oversaturated market. Yet, she remains optimistic, seeing AI and automation as tools that free up time for strategic thinking and creativity.
Nataly also touched on the importance of maintaining ethical standards in communications, a lesson she learned early in her career. "Trust and reputation are everything," she stressed, encouraging aspiring marketers to prioritize education and integrity.
Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.
Join the newsletter for updates on new episodes.
Watch or listen to The Global Discussion
Web: https://www.theglobaldiscussion.com
Audio Podcast: Spotify | Google | Apple
Video Podcast: https://www.theglobaldiscussion.com
YouTube: https://bit.ly/TGD-YouTube
Follow us on LinkedIn/Social Media
https://www.linkedin.com/company/theglobaldiscussion
Others: X, Instagram, and Facebook
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类似 The Global Discussion 的节目
From June, 1962 through January, 1964, women in the city of Boston lived in fear of the infamous Strangler. Over those 19 months, he committed 13 known murders-crimes that included vicious sexual assaults and bizarre stagings of the victims' bodies. After the largest police investigation in Massachusetts history, handyman Albert DeSalvo confessed and went to prison. Despite DeSalvo's full confession and imprisonment, authorities would never put him on trial for the actual murders. And more t ...
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continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
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continue reading
Every house is haunted. In each episode of Family Ghosts, we investigate the true story behind a mysterious figure whose legend has followed a family for generations. Grandmothers who were secretly jewel smugglers, uncles who led double lives, siblings who vanished without a trace, and other ghostly characters who cast shadows over our lives in ways that might not be immediately obvious. We are all formed in part by our familial collections of secrets, intrigues, and myths. By engaging with ...
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continue reading
Travel, at its best, changes the way we see the world. Join us each week as we dig into stories from people who took a trip—and came home transformed. Travel Tales by AFAR is your ticket to the world, no passport required.
…
continue reading
Join two of the stars from Real Housewives of Potomac, Gizelle Bryant and Robyn Dixon, as they team up for their new podcast Reasonably Shady. The show features conversations about being fearless women as they recount stories from their exciting lives. Topics include dating, relationships, marriage, entrepreneurs, motherhood, style, glam, current events and more! Join Gizelle and Robyn for Reasonably Shady!
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continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
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continue reading
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…
continue reading
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continue reading
If you want to understand what’s wrong with our public schools, you have to look at what is arguably the most powerful force in shaping them: white parents. A five-part series from the makers of Serial and The New York Times. Hosted by Chana Joffe-Walt. To get full access to this show, and to other Serial Productions and New York Times podcasts on Apple Podcasts and Spotify, subscribe at nytimes.com/podcasts. To find out about new shows from Serial Productions, and get a look behind the scen ...
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