“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 3, "LA Made: The Other Moonshot," tells the story of three Black aerospace engineers in Los Angeles, who played a crucial role in America’s race to space, amid the civil unrest of the 1960s. When Joan ...
…
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内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
类似 The Global Discussion 的节目
A live podcast show, that’s like a morning radio show, just much better. Live from 6h00-8h00 Monday, Wednesday and Friday. Clever, funny, outrageous and sometimes very silly. Come for the guests, stay for the laughter. Also check out our other shows on The Real Network for more entertainment.
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
Every house is haunted. In each episode of Family Ghosts, we investigate the true story behind a mysterious figure whose legend has followed a family for generations. Grandmothers who were secretly jewel smugglers, uncles who led double lives, siblings who vanished without a trace, and other ghostly characters who cast shadows over our lives in ways that might not be immediately obvious. We are all formed in part by our familial collections of secrets, intrigues, and myths. By engaging with ...
…
continue reading
Defining Diego is the story of one Guatemalan adoptee and his mother, a reporter who documented their journey from his earliest steps, as they try to understand how international adoption boomed and busted, and what it all means for families like theirs, with feet in two worlds. When Laurie Stern set out to adopt a baby from Guatemala in 1999, she thought the process would be pretty straightforward. Lots of people were doing it. But the adoption was held up just as she went to Guatemala to g ...
…
continue reading
Join two of the stars from Real Housewives of Potomac, Gizelle Bryant and Robyn Dixon, as they team up for their new podcast Reasonably Shady. The show features conversations about being fearless women as they recount stories from their exciting lives. Topics include dating, relationships, marriage, entrepreneurs, motherhood, style, glam, current events and more! Join Gizelle and Robyn for Reasonably Shady!
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
…
continue reading
It was the deadliest string of shark attacks the world has ever seen. In 2011, sharks in Réunion, a beautiful island, way out in the Indian Ocean started biting people way more than ever before and with lunatic violence. The epidemic forced local surfers, politicians, and business owners into a proxy war with ocean lovers and conservationists worldwide, where long simmering tensions boiled over. Réunion: Shark Attacks in Paradise is the story of what happened on this beautiful island, and t ...
…
continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
…
continue reading
Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
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How to Build Strategic Marketing Talent with Lisa Eaton Ep 234 - The Global Discussion
Manage episode 454995425 series 3489726
内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Global Discussion Host, Simon Hodgkins, speaks with Lisa Eaton, the Founder and CEO of Fabric. Lisa shared her inspiring journey to becoming a transformative leader, revolutionizing how marketing professionals learn and grow. Her story is not just one of personal triumph but a powerful commentary on how education and industry can better align to drive meaningful impact.
A Career Built on Strategy and Vision
Lisa Eaton's journey began in the marketing department of Sage, a company that has since become a global powerhouse. Lisa honed her craft there before following then-CEO Graham Wylie to TSG, where she established a marketing department from the ground up. While her early career was deeply rooted in technology, Lisa soon discovered her passion for agency work, which married strategic thinking with creative execution.
This passion ultimately led her to found her own strategic marketing agency in the Northeast of England.
Even with the agency's success, including a waitlist of clients, Lisa encountered a significant roadblock: a shortage of strategic marketing talent. This challenge catalyzed her exploration into the gap between academic marketing education and industry needs, ultimately sparking the creation of Fabric.
Fabric: Bridging the Gap
Fabric was born from Lisa's frustration with outdated marketing curriculums that failed to prepare graduates for real-world challenges. "Marketing isn't just a nice-to-have," Lisa emphasized during the podcast. "It's a strategic function critical to business growth." Fabric delivers practical, hands-on training that transforms marketers into commercially minded, strategic thinkers.
With a unique three-pronged approach, Fabric combines foundational education, one-on-one coaching from industry practitioners, and ongoing updates on the latest tools and trends. Lisa's mission is clear: to create world-class marketers who drive measurable impact.
Navigating Challenges and Finding Opportunity
Funding presented hurdles. As a female tech founder, Lisa entered an investment landscape where less than 2% of funding goes to women-led businesses. Despite this, her strategic approach—bootstrapping the business early, securing large global brands like Boots and Heineken, and showcasing tangible results—helped her close two successful funding rounds.
Shaping the Future of Marketing
Looking ahead, Lisa is laser-focused on scaling Fabric's reach and influence. She envisions a future where marketing is universally recognized as a vital business enabler. By equipping marketers with the skills to be both strategic and creative, Lisa aims to elevate the profession and its impact on businesses worldwide. To learn more about Fabric Academy or connect with Lisa Eaton, visit Fabric.
"Great marketing moves the dial," Lisa explained. "But to achieve that, marketers need time to think strategically, plan effectively, and focus on what truly matters—not just the urgent tasks of the day."
Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.
Join the newsletter for updates on new episodes.
Watch or listen to The Global Discussion
Web: https://www.theglobaldiscussion.com
Audio Podcast: Spotify | Google | Apple
Video Podcast: https://www.theglobaldiscussion.com
YouTube: https://bit.ly/TGD-YouTube
Follow us on LinkedIn/Social Media
https://www.linkedin.com/company/theglobaldiscussion
Others: X, Instagram, and Facebook
242集单集
分享
Manage episode 454995425 series 3489726
内容由The Global Discussion提供。所有播客内容（包括剧集、图形和播客描述）均由 The Global Discussion 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Global Discussion Host, Simon Hodgkins, speaks with Lisa Eaton, the Founder and CEO of Fabric. Lisa shared her inspiring journey to becoming a transformative leader, revolutionizing how marketing professionals learn and grow. Her story is not just one of personal triumph but a powerful commentary on how education and industry can better align to drive meaningful impact.
A Career Built on Strategy and Vision
Lisa Eaton's journey began in the marketing department of Sage, a company that has since become a global powerhouse. Lisa honed her craft there before following then-CEO Graham Wylie to TSG, where she established a marketing department from the ground up. While her early career was deeply rooted in technology, Lisa soon discovered her passion for agency work, which married strategic thinking with creative execution.
This passion ultimately led her to found her own strategic marketing agency in the Northeast of England.
Even with the agency's success, including a waitlist of clients, Lisa encountered a significant roadblock: a shortage of strategic marketing talent. This challenge catalyzed her exploration into the gap between academic marketing education and industry needs, ultimately sparking the creation of Fabric.
Fabric: Bridging the Gap
Fabric was born from Lisa's frustration with outdated marketing curriculums that failed to prepare graduates for real-world challenges. "Marketing isn't just a nice-to-have," Lisa emphasized during the podcast. "It's a strategic function critical to business growth." Fabric delivers practical, hands-on training that transforms marketers into commercially minded, strategic thinkers.
With a unique three-pronged approach, Fabric combines foundational education, one-on-one coaching from industry practitioners, and ongoing updates on the latest tools and trends. Lisa's mission is clear: to create world-class marketers who drive measurable impact.
Navigating Challenges and Finding Opportunity
Funding presented hurdles. As a female tech founder, Lisa entered an investment landscape where less than 2% of funding goes to women-led businesses. Despite this, her strategic approach—bootstrapping the business early, securing large global brands like Boots and Heineken, and showcasing tangible results—helped her close two successful funding rounds.
Shaping the Future of Marketing
Looking ahead, Lisa is laser-focused on scaling Fabric's reach and influence. She envisions a future where marketing is universally recognized as a vital business enabler. By equipping marketers with the skills to be both strategic and creative, Lisa aims to elevate the profession and its impact on businesses worldwide. To learn more about Fabric Academy or connect with Lisa Eaton, visit Fabric.
"Great marketing moves the dial," Lisa explained. "But to achieve that, marketers need time to think strategically, plan effectively, and focus on what truly matters—not just the urgent tasks of the day."
Follow The Global Discussion on LinkedIn, YouTube, Spotify, and more! Stay tuned for more inspiring stories from Creatives, Leaders, and Thinkers on The Global Discussion.
Join the newsletter for updates on new episodes.
Watch or listen to The Global Discussion
Web: https://www.theglobaldiscussion.com
Audio Podcast: Spotify | Google | Apple
Video Podcast: https://www.theglobaldiscussion.com
YouTube: https://bit.ly/TGD-YouTube
Follow us on LinkedIn/Social Media
https://www.linkedin.com/company/theglobaldiscussion
Others: X, Instagram, and Facebook
242集单集
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类似 The Global Discussion 的节目
“LA Made” is a series exploring stories of bold Californian innovators and how they forever changed the lives of millions all over the world. Each season will unpack the untold and surprising stories behind some of the most exciting innovations that continue to influence our lives today. Season 3, "LA Made: The Other Moonshot," tells the story of three Black aerospace engineers in Los Angeles, who played a crucial role in America’s race to space, amid the civil unrest of the 1960s. When Joan ...
…
continue reading
A live podcast show, that’s like a morning radio show, just much better. Live from 6h00-8h00 Monday, Wednesday and Friday. Clever, funny, outrageous and sometimes very silly. Come for the guests, stay for the laughter. Also check out our other shows on The Real Network for more entertainment.
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
Every house is haunted. In each episode of Family Ghosts, we investigate the true story behind a mysterious figure whose legend has followed a family for generations. Grandmothers who were secretly jewel smugglers, uncles who led double lives, siblings who vanished without a trace, and other ghostly characters who cast shadows over our lives in ways that might not be immediately obvious. We are all formed in part by our familial collections of secrets, intrigues, and myths. By engaging with ...
…
continue reading
Defining Diego is the story of one Guatemalan adoptee and his mother, a reporter who documented their journey from his earliest steps, as they try to understand how international adoption boomed and busted, and what it all means for families like theirs, with feet in two worlds. When Laurie Stern set out to adopt a baby from Guatemala in 1999, she thought the process would be pretty straightforward. Lots of people were doing it. But the adoption was held up just as she went to Guatemala to g ...
…
continue reading
Join two of the stars from Real Housewives of Potomac, Gizelle Bryant and Robyn Dixon, as they team up for their new podcast Reasonably Shady. The show features conversations about being fearless women as they recount stories from their exciting lives. Topics include dating, relationships, marriage, entrepreneurs, motherhood, style, glam, current events and more! Join Gizelle and Robyn for Reasonably Shady!
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
…
continue reading
It was the deadliest string of shark attacks the world has ever seen. In 2011, sharks in Réunion, a beautiful island, way out in the Indian Ocean started biting people way more than ever before and with lunatic violence. The epidemic forced local surfers, politicians, and business owners into a proxy war with ocean lovers and conservationists worldwide, where long simmering tensions boiled over. Réunion: Shark Attacks in Paradise is the story of what happened on this beautiful island, and t ...
…
continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
…
continue reading
Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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