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Westman Atelier's Gucci Westman & David Neville: An engaging, authentic founder is 'very rare in the luxury category'
Manage episode 415888886 series 2539722
Since launching in 2018, Westman Atelier has become one of the most covetable brands in luxury beauty. From the $68 foundation sticks that introduced the brand to the market to newer launches like the Lip Suede Matte Lipstick ($50) and, most recently, the Suprême C serum ($325), the brand's products are the kind that people like to show off on their vanities or pull out of their handbags. The Suprême C serum is its second skin care product — the brand will be leaning more heavily into the category in the months ahead, with plans to grow it to 10% of its business in the next year.
Westman Atelier was founded by husband-and-wife Gucci Westman, the celebrity makeup artist, and David Neville, co-founder of Rag & Bone. Before founding the brand, Westman had stints as Lancôme's international artistic director and Revlon's global artistic director. She is known for her clean, you-but-better aesthetic and has worked with actors including Nicole Kidman, Anne Hathaway and Jennifer Aniston.
On this week’s episode of the Glossy Beauty Podcast, Westman and Neville come together to discuss the start of their careers, the brand's first true lipstick and new serum, and the reason Westman has remained the brand's most powerful marketing tool.
300集单集
Manage episode 415888886 series 2539722
Since launching in 2018, Westman Atelier has become one of the most covetable brands in luxury beauty. From the $68 foundation sticks that introduced the brand to the market to newer launches like the Lip Suede Matte Lipstick ($50) and, most recently, the Suprême C serum ($325), the brand's products are the kind that people like to show off on their vanities or pull out of their handbags. The Suprême C serum is its second skin care product — the brand will be leaning more heavily into the category in the months ahead, with plans to grow it to 10% of its business in the next year.
Westman Atelier was founded by husband-and-wife Gucci Westman, the celebrity makeup artist, and David Neville, co-founder of Rag & Bone. Before founding the brand, Westman had stints as Lancôme's international artistic director and Revlon's global artistic director. She is known for her clean, you-but-better aesthetic and has worked with actors including Nicole Kidman, Anne Hathaway and Jennifer Aniston.
On this week’s episode of the Glossy Beauty Podcast, Westman and Neville come together to discuss the start of their careers, the brand's first true lipstick and new serum, and the reason Westman has remained the brand's most powerful marketing tool.
300集单集
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