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How a conversation in the pub can drive 200x more sales than an ad

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Manage episode 356489783 series 3413350
内容由Herdify提供。所有播客内容(包括剧集、图形和播客描述)均由 Herdify 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world.
These stats might surprise you ⬇️:
🔥27% sales are driven by WOM
🔥200 x more sales driven by WOM than traditional ads
🔥2/3 of WOM happens offline

Thank you for listening!

Find out more about influence, behavioural science and Herdify:

- Visit our website
- Find us on Instagram, Facebook, Twitter or LinkedIn
- Email us on hello@herdify.com

  continue reading

14集单集

Artwork
icon分享
 
Manage episode 356489783 series 3413350
内容由Herdify提供。所有播客内容(包括剧集、图形和播客描述)均由 Herdify 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Did you know that a conversation in the pub can drive 200 x more sales than a creative your team has laboured over for weeks?
In this week’s podcast, we delve into what word-of-mouth (WOM) really means in the modern marketing world.
These stats might surprise you ⬇️:
🔥27% sales are driven by WOM
🔥200 x more sales driven by WOM than traditional ads
🔥2/3 of WOM happens offline

Thank you for listening!

Find out more about influence, behavioural science and Herdify:

- Visit our website
- Find us on Instagram, Facebook, Twitter or LinkedIn
- Email us on hello@herdify.com

  continue reading

14集单集

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