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David Meikle on Creative Control
Manage episode 389835163 series 2845792
内容由Human Risk提供。所有播客内容(包括剧集、图形和播客描述)均由 Human Risk 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
How can we manage people who are doing creative work? On the one hand, letting someone do what they want feels incredibly risky. On the other hand, creativity requires a degree of freedom, experimentation and agency.
That’s a particular problem in the creative fields, but it’s also a broader challenge. In the 21st century, the jobs people are doing are increasingly ones that require some element of creativity.
Creativity is that it doesn’t always lend itself to being managed in traditional ways. Unlike setting someone a task where they slavishly need to follow instructions, creative tasks require a different form of supervision. The challenge with that is that as organisations try to mitigate the risk of creative activities, it’s very easy to end up in situations where responsibility is transferred for the creative task, but the requisite amount of control to deliver it isn’t.
My guest is David Meikle. He’s a consultant to the advertising market, where he helps companies to be more effective at hiring and managing advertising agencies. To learn more about David and his books visit https://tuningup.co.uk/
Links to topics we discuss:
The podcast where Jon Evans interviews Dr Ian McGilchriest: https://www.youtube.com/watch?v=tY89D1UC9Dw
Iain’s website: https://channelmcgilchrist.com/
The Hamlet cigar advertisements (14:55) https://www.youtube.com/watch?v=hJqN7RNeitw
The Sainsbury’s Mog The Cat advertisement (18:15): https://www.youtube.com/watch?v=kuRn2S7iPNU
The Cadbury gorilla advertisement (18:18): https://www.youtube.com/watch?v=La7B8mBnTXs
The Ocean Spray advertisement (19:28): https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Orlando Wood of System One Group: https://system1group.com/team/orlando-wood
Anthony Bourdain’s Kitchen Confidential: https://en.wikipedia.org/wiki/Kitchen_Confidential_(book)
Blair Enn’s Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/
…
continue reading
That’s a particular problem in the creative fields, but it’s also a broader challenge. In the 21st century, the jobs people are doing are increasingly ones that require some element of creativity.
Creativity is that it doesn’t always lend itself to being managed in traditional ways. Unlike setting someone a task where they slavishly need to follow instructions, creative tasks require a different form of supervision. The challenge with that is that as organisations try to mitigate the risk of creative activities, it’s very easy to end up in situations where responsibility is transferred for the creative task, but the requisite amount of control to deliver it isn’t.
My guest is David Meikle. He’s a consultant to the advertising market, where he helps companies to be more effective at hiring and managing advertising agencies. To learn more about David and his books visit https://tuningup.co.uk/
Links to topics we discuss:
The podcast where Jon Evans interviews Dr Ian McGilchriest: https://www.youtube.com/watch?v=tY89D1UC9Dw
Iain’s website: https://channelmcgilchrist.com/
The Hamlet cigar advertisements (14:55) https://www.youtube.com/watch?v=hJqN7RNeitw
The Sainsbury’s Mog The Cat advertisement (18:15): https://www.youtube.com/watch?v=kuRn2S7iPNU
The Cadbury gorilla advertisement (18:18): https://www.youtube.com/watch?v=La7B8mBnTXs
The Ocean Spray advertisement (19:28): https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Orlando Wood of System One Group: https://system1group.com/team/orlando-wood
Anthony Bourdain’s Kitchen Confidential: https://en.wikipedia.org/wiki/Kitchen_Confidential_(book)
Blair Enn’s Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/
297集单集
Manage episode 389835163 series 2845792
内容由Human Risk提供。所有播客内容(包括剧集、图形和播客描述)均由 Human Risk 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
How can we manage people who are doing creative work? On the one hand, letting someone do what they want feels incredibly risky. On the other hand, creativity requires a degree of freedom, experimentation and agency.
That’s a particular problem in the creative fields, but it’s also a broader challenge. In the 21st century, the jobs people are doing are increasingly ones that require some element of creativity.
Creativity is that it doesn’t always lend itself to being managed in traditional ways. Unlike setting someone a task where they slavishly need to follow instructions, creative tasks require a different form of supervision. The challenge with that is that as organisations try to mitigate the risk of creative activities, it’s very easy to end up in situations where responsibility is transferred for the creative task, but the requisite amount of control to deliver it isn’t.
My guest is David Meikle. He’s a consultant to the advertising market, where he helps companies to be more effective at hiring and managing advertising agencies. To learn more about David and his books visit https://tuningup.co.uk/
Links to topics we discuss:
The podcast where Jon Evans interviews Dr Ian McGilchriest: https://www.youtube.com/watch?v=tY89D1UC9Dw
Iain’s website: https://channelmcgilchrist.com/
The Hamlet cigar advertisements (14:55) https://www.youtube.com/watch?v=hJqN7RNeitw
The Sainsbury’s Mog The Cat advertisement (18:15): https://www.youtube.com/watch?v=kuRn2S7iPNU
The Cadbury gorilla advertisement (18:18): https://www.youtube.com/watch?v=La7B8mBnTXs
The Ocean Spray advertisement (19:28): https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Orlando Wood of System One Group: https://system1group.com/team/orlando-wood
Anthony Bourdain’s Kitchen Confidential: https://en.wikipedia.org/wiki/Kitchen_Confidential_(book)
Blair Enn’s Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/
…
continue reading
That’s a particular problem in the creative fields, but it’s also a broader challenge. In the 21st century, the jobs people are doing are increasingly ones that require some element of creativity.
Creativity is that it doesn’t always lend itself to being managed in traditional ways. Unlike setting someone a task where they slavishly need to follow instructions, creative tasks require a different form of supervision. The challenge with that is that as organisations try to mitigate the risk of creative activities, it’s very easy to end up in situations where responsibility is transferred for the creative task, but the requisite amount of control to deliver it isn’t.
My guest is David Meikle. He’s a consultant to the advertising market, where he helps companies to be more effective at hiring and managing advertising agencies. To learn more about David and his books visit https://tuningup.co.uk/
Links to topics we discuss:
The podcast where Jon Evans interviews Dr Ian McGilchriest: https://www.youtube.com/watch?v=tY89D1UC9Dw
Iain’s website: https://channelmcgilchrist.com/
The Hamlet cigar advertisements (14:55) https://www.youtube.com/watch?v=hJqN7RNeitw
The Sainsbury’s Mog The Cat advertisement (18:15): https://www.youtube.com/watch?v=kuRn2S7iPNU
The Cadbury gorilla advertisement (18:18): https://www.youtube.com/watch?v=La7B8mBnTXs
The Ocean Spray advertisement (19:28): https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok
Orlando Wood of System One Group: https://system1group.com/team/orlando-wood
Anthony Bourdain’s Kitchen Confidential: https://en.wikipedia.org/wiki/Kitchen_Confidential_(book)
Blair Enn’s Win Without Pitching Manifesto: https://www.winwithoutpitching.com/the-manifesto/
297集单集
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