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CEO Insights: Harnessing Tiny Tweaks with Nick Jain
Manage episode 461075108 series 3579284
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Join Wendy Coulter and Hanna from Hummingbird Creative Group as they delve into the nuances of brand building and the Hummingbird Effect with Nick Jain, CEO of IdeaScale. Discover how small changes can lead to massive impacts in business, from marketing and employee morale to product innovation and company valuation. Nick shares his journey, the importance of ROI-driven decisions, and the critical role of agility and data in creating breakthroughs. Perfect for CEOs and marketing leaders looking to amplify their brands and drive success through innovation and strategic decisions.
00:00 Introduction to Brand Building
00:54 Meet the Team: Hannah and Nick
01:53 Nick's Journey and Insights
04:58 The Hummingbird Effect in Action
10:02 Psychology in Sales and Marketing
14:32 Impact of Marketing on Business Valuation
27:10 Innovation and Experimentation
33:16 Conclusion and Contact Information
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