使用Player FM应用程序离线!
Advertising legend Rory Sutherland - Creativity through Comedy
Manage episode 287397016 series 2850144
On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.
“I think that the role of comedy and basically bursting assumptions is vital and probably It's why we evolved a comedic instinct.”
Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.
Hosted on Acast. See acast.com/privacy for more information.
90集单集
Manage episode 287397016 series 2850144
On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.
“I think that the role of comedy and basically bursting assumptions is vital and probably It's why we evolved a comedic instinct.”
Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.
Hosted on Acast. See acast.com/privacy for more information.
90集单集
كل الحلقات
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。